Coaching is a great value-added skillset and service for a consulting business.

1. Coaching – the Perfect Tie-in to a Consulting Business

2. Agenda and Learning Outcomes Compare Coaching and Consulting Define client expectations of the coaching process Give examples of coaching tools: language, focus, write a mission statement

3. Agenda and Learning Outcomes Analyze business opportunities and income potential Develop a marketing plan Prepare an elevator speech

4. Consulting versus Coaching

5. Consulting versus Coaching Assess Analyze Advise Partner Perspective Possibilities

6. Consulting versus Coaching A consultant is an expert brought in to advise the client. A coach is a process expert brought in to expand the client’s thinking and accountability.

7. The Tie-in to Consulting From a Corporate perspective - Top 3 reasons coaches are hired: develop high potentials or facilitate transition (48%) act as a sounding board (26%) address derailing behavior (12%) – Harvard Business Review 76% of the time personal issues are addressed

8. The Tie-in to Consulting From an Individual perspective – Most important reasons for hiring a coach: career, business management, self-esteem, work/life balance. - ICF

9. Client Expectations

10. Client Expectations of Coaching Skill development Perspective Action planning

11. The Tie-in: Consultant and Coach A Consultant works with a client The client struggles to implement changes The Consultant coaches the client to create the change The Consultant coaches the client to think and act in keeping with the chosen outcome goal

12. The Tie-in: Consultant and Coaching How is the ideal client for a coach and a consultant similar? How likely is it that the person benefiting from a consultant benefits from coaching? How does coaching add value to consulting?

13. Coaching Tools

14. Coaching Tools: Assertive Communication start asking Quit telling, Stop focusing on the problem Start focusing on the solution

15. Coaching Tools: NLP What They Do Want Forward Focus Internal Motivation Proactive Positive

16. Coaching Tools: Write a Mission Statement Brainstorm a list of words Sort the words into groups Brainstorm phrases for each group of words Combine phrases One sentence 12 words or less

17. Business Opportunities

18. Coaching Business Opportunities - Statistics 500% ROI! Coaching has... Improvement shown: Training = Training + coaching = 22% 86%

19. Coaching Income Potential Hourly cost: $100 - $3,500; Median is $500 1 coach for every 29,000 people in the US and Canada Professional Credibility

20. Coaching Income Potential Life Group Executive Two Sessions per Month = $490 Four Sessions per Month = $950 Two Sessions per Month = $250 Four Sessions per Month = $490 Once a Month = $49 Twice a Month = $98 Pricing adjusted up with experience

21. Example Number of clients 33 clients at $250/month = $3000/year/ea = $99,000/year Income Goal $100,000 Hours to work 33 clients twice a month each = 16-17 coaching hours per week

22. Marketing

23. Marketing: First Priorities and Great Next Steps Name and Niche Theme and Message Website and Business Cards Information Packet Blogs and Articles Speeches and Presentations First Priorities Great Next Steps

24. Marketing Plan About Your Market Demographics Demand Barriers Pricing Goals Strategies

25. Marketing: Consistency Exposure Online Presenting Networking Client Sources Word of Mouth Referrals Connections Marketing Made Simple software http://centerforcoachingcertification.net/

26. Elevator Speech

27. Elevator Speech What is ‘Typical’? What is the level of interest?

28. Elevator Speech Ask: What do you do? Listen Ask: What is your biggest challenge? Listen

29. Elevator Speech Share: Interesting – tied to what I do Be QUIET Wait: They will ASK what you do Share: Tie your work to their challenge

30. Elevator Speech Confirm: Not the place now, let’s have a 5-minute phone conversation to see if we should talk more Ask: for their card Research and prepare Follow-up!

31. Think Possibilities

32. Think Possibilities What are the opportunities for you to use coaching certification? Professionally Personally (Think Skills and Coaching)

33. Think Possibilities How would coaching certification benefit you? Credibility Financially CEUs What is your timeline?

34. Evaluations – Remember the Learning Outcomes Compare Coaching versus Consulting Define client expectations of the coaching process Give examples of coaching tools: language, focus, write a mission statement Analyze business opportunities and income potential Develop a marketing plan Prepare an elevator speech

35. Thank You Please tell me how I can be helpful! Cathy Liska Training Director Center for Coaching Certification Direct: 843-209-2641 TrainingDirector@CenterforCoachingCertification.com www.CenterforCoachingCertification.com