Slide 1: Social Media Business Essentials - Part 1 - Analytics Slide 2: “War is ninety percent information” - Napoleon Bonaparte - Hey, did you know there’s a motion presentation of this on YouTube? - Social Media Business Essentials - http://www.youtube.com/watch?v=X2Zdm3brfxk - Analytics Slide 3: Cautious Train Media Logo - SEO Video Content Marketing Blogging Analytics Strategy Design Slide 4: “If you do not know how to ask the right question, you discover nothing.” W Edward Deming Slide 5: "Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” - Geoffrey Moore Slide 6: No social data analytics? No website traffic analytics? No competition analytics? Slide 7: Understand the numbers. Explore your business data. Pinpoint opportunities. Slide 8: Don’t trust the average. You must look beyond an overview to fully understand why your peaks are where they are... Slide 9: So you can examine the valleys. ... because a sinking ship will never sail again if the holes aren’t found. Slide 10: “What gets measured, gets managed.” - Peter Drucker Slide 11: Analytics Checklist: 1. Decide what you want to know – set information goals and objectives. 2. Get your tracking code installed – if you have one already, start using it. 3. Know your social media data – most major social networks have their own small, but useful, analytics. Slide 12: Analytics Checklist: 4. Check often and react to the data - a monthly checkup won’t suffice. 5. Don’t just go with averages - statistics can be dangerous if misunderstood. 6. Ask expert advice if you’re unsure - all social media managers should be able to answer your questions.. Slide 13: Cautious Train Media Logo SEO Video Content Marketing Blogging Analytics Strategy Design Slide 14: Cautious Train Media Logo @cautioustrain info@cautioustrain.com www.cautioustrain.com Connect with this video content on... [Youtube] - http://www.youtube.com/watch?v=X2Zdm3brfxk [Facebook] - https://www.facebook.com/cautioustrainmedia/posts/540623999316753 [Vimeo] - https://vimeo.com/66312819

1. Social Media Business Essentials
-
Part One
-
Analytics

2. “War is ninety percent information”
Napoleon Bonaparte
Hey, did you know there’s a motion
presentation of this on YouTube?
Social Media Business Essentials - Analytics

3. SEO
Video
Content
Marketing
Blogging
Analytics
Strategy
Design

4. “If you do not know
how to ask the
right question,
you discover
nothing.”
W Edward Deming

5. “Without big data
analytics, companies
are blind and deaf,
wandering out onto
the Web like
deer on a freeway.”
Geoffrey Moore

6. No social data analytics?
No website traffic analytics?
No competition analytics?

7. Understand the numbers.
Explore your business data.
Pinpoint opportunities.

8. Don’t trust the average.
You must look beyond an overview
to fully understand why your peaks
are where they are...

9. Examine the valleys.
... because a sinking ship will never
sail again if the holes aren’t found.

10. “What gets measured, gets managed.”
PeterDrucker

11. AnalyticsChecklis
1. Decide what you want to know –
set information goals and objectives.
2. Get your tracking code installed –
if you have one already, start using it.
3. Know your social media data –
most major social networks have their
own small, but useful, analytics.

12. 4. Check often and react to the data -
a monthly checkup won’t suffice.
5. Don’t just go with averages - statistics
can be dangerous if misunderstood.
6. Ask expert adviceif you’re unsure -
all social media managers should be
able to answer your questions..
AnalyticsChecklist

13. SEO
Video
Content
Marketing
Blogging
Analytics
Strategy
Design

14. @cautioustrain
info@cautioustrain.com
www.cautioustrain.com