1. Blogger Outreach
…how to do it without pissing bloggers off

2. Direct Pitching
• Generic Pitches
• Personalized Pitches

3. Successful Pitch
• Offers something to blogger
– Ad buy
– Sample product
– Fun event

4. Stating the Obvious
(don‟t pitch meat products to vegetarians)
• Send the right pitch to the right people
• Have someone in that niche review pitch if
possible
• Be warm, friendly, and polite
• If blogger refuses, BE POLITE

5. How to Make a Pitch Fail
• Inappropriate pitch
• Customized Form letter with wrong name
• Require lots of work for a “chance” to win
• Send bloggers press releases*
• Insult blogger‟s beliefs and values
• *Exception is group review blogs

6. Bloggers want…
• To feel important
• For someone to invest in them
• To be treated as professionals
• Something for their time/effort
• To be schmoozed a bit

7. Major Credit Card Pitch
Hi Cecily,
I think your blog is amazing! I've grown particularly fond of the recipe
section as I love to cook, and eat. Because we have this interest in
food, I thought you may appreciate this deal. Since summer is almost
over, I wanted to touch base with you to let you and your readers
know about a way to spend less on Back to School shopping.
No matter what you and your readers are looking for, Credit Card Co.
offers ways to save time and money. Shoppers in the market for Back
to School discounts should visit [site] for coupons and special deals
such as saving $20 at Grocery Gateway or saving 20% at Belen Gift.
It would be great if you could cover these Back to School offers in a
blog post.
Please let me know if you have any questions. I look forward to hearing
from you!
Best,
PR Person
Credit Card Outreach Team

8. Frozen Fish Company
My name is PR Girl and I am writing on behalf of Frozen Fish Company. We‟ve been following your blog
and love your recipes and weekly meal plans. I know we're not the most "foodie" acceptable product, but
when it comes to easy and quick weeknight dinners for mom's, FFC has some surprisingly awesome
recipes.
Because of this, we had an idea we wanted to run by you: Help FFC celebrate National Fish Taco Day
(coming up on October 4). Would you be interested in helping us celebrate this “holiday” by:
* Helping us educate your readers on the nutritional benefits of swapping traditional taco meat with fish.
Did you know that eating two servings of seafood per week is associated with better heart,
brain and eye health?
* Posting information about FFC “Fish Taco Fiesta Challenge” where you and your readers can
submit your favorite taco recipes for a chance to win a FREE trip to Mexico?! Visit
http://www.welovefishtacos.com for more information.
* Providing your readers with tips on how they can host a Fish Taco Mexican Fiesta at home?
* Posting unique fish taco recipes from FFC?
* Participating in an online Q&A with Sylvia Klinger, R.D., about the nutritional value of fish?
Or perhaps we could host a promotion exclusively for your readers? The FFC would be happy to provide
product samples or coupons to give away to your readers. Interested? I‟d love to hear from you and send
you additional information.
Thank you for your time!
PR Girl

9. Maid Company
Hey Cecily,
I have an idea for your blog as a guest post. Maid Company has
some great tips about how to burn calories while cleaning the house.
It‟s a perfect solution for Mom‟s with busy summer schedules. Let me
know if you‟re interested! I can also send photos.
PR Girl
Public Relations Firm

10. Pet Sitting Company
Hi There -
August is here, which means there‟s only a few weeks left of summer break.
Families everywhere are taking their last-minute summer vacations before heading
back to school.
For your followers, I wanted to suggest a blog post offering a discount on pet sitting
services through Pet Sitting Service, the nation‟s leader in pet sitting and dog
walking – a wise alternative to asking the neighbors to watch your pet while you‟re
on vacation.
All you have to do is post this link on your blog: http://tinyurl.com/2575ocj
When you click on it, you‟ll see [large ugly photo widget] on the right and people can
click to get their 10 percent off coupon for Pet Sitting services. In the meantime, pet
lovers can also check out the Pet Sitting Fan Page on Facebook where for the next
several months, there will be some great contests going on where fans can win
prizes by uploading photos.
Let me know what you think.
Thanks!
PR Rep

11. Obscure Travel Website
Dear Uppercase Woman,
We were really impressed with the level of content in your blog, Uppercase
Woman.
My name is PR Girl, the editor at Oscure Website. We have been blogging about
travel, international, and family medicine for a few months now and we think it is
about time to start reaching out to other passionate people.
I would love to have one of our bloggers write a guest post for Uppercase
Woman. If you have any topic or style guidelines for guest posts, send them my
way. We want to make sure that all edits are made by us but we are more than
happy to incorporate your feedback into our post.
I am looking forward to talking with you more.
PR Person
Assistant Editor - Obscure Web Site

12. Pregnancy Book Company
Hello,
My name is PR Guy and I‟m a member of the team at
PregnancyBook.com – the online version of the Pregnancy book
series. I‟ve been following your mooshinindy.com, and I‟m impressed
with what you‟re doing. I think we share a similar audience and I‟d like
to figure out a way for us to work together. PregnancyBook.com has
the 2nd largest audience of pregnant women online, not to mention an
entire bookshelf of bestselling books… We have a lot of resources and
opportunities to help you. In the past, we‟ve given our partners free
books, banner space on our site, special promotions online – and we‟re
open to new ideas.
Please let me know if you‟re interested. You can reply back to this e-
mail or feel free to call me directly at number. I hope to hear from you
soon!
PR Guy

13. Orange Juice Company
Hi Cecily,
With summer in full swing, many moms are looking for fun things to do with their children,
as I'm sure you can attest to! OJC has just kicked off their annual Take a Stand
campaign.The Take a Stand campaign challenges kids across the country to raise money
for the charity of their choice through a good old fashion lemonade stand. This year, we are
putting a fresh twist on the campaign by challenging kids to express their creativity and
represent their charities by designing and creating their own lemonade stands.
By posting their designs on OJC‟s Facebook page, with their parents‟ help, children can not
only display their creativity, but also enter for the chance to increase their donations and win
cash prizes.
I know your boys may be a little too young for the contest, but we would love your help in
getting the word out about the campaign and have provided a full press release below. If
you should have any questions, please feel free to contact me at very big PR firm.
I look forward to hearing of your interest!
Cheers,
PR Person

14. Christian Marriage
My name is Ebong Umana and I really enjoy your blog, Uppercase
Woman. More so, what really moved me is your view point on having
a better relationship and a better sense of oneself. I‟d love to do a
guest post for your blog. I am an article author and blog owner. My
blog is a christian blog called christian marriage works at
askme7.com.
I‟m interested in writing about christian and christian marriage topics
including personal finance and budgeting from a christian point of
view. With the same faith as evident in your blog, I am sure your
readers will really love my posts.
Here is a sample http://askme7.com/category/marriage-tips/. Please
let me know which topics you think your readers would be most
interested in, and I will send you over a guest post.
Thank you!
E. Umana

15. “line filler”
Hi Cecily,
Ready for skin to look natural and elegant, before you put makeup on?
Boots No7 Intensive Line Filler was featured on Entertainment Tonight on Tuesday as a
great way to achieve a “fresh face” like actress Julie Bowen who appeared at the
Primetime Emmy Awards this past Sunday night. Celebrity makeup artist raved about
Boots No7 Intensive Line Filler‟s ability to plump up the skin and eliminate lines resulting
in an overall firmer look in just two short weeks. This is an ideal product to use in
creating a flawless canvas before applying any makeup as well.
Boots No7 Intensive Line Filler is available for $17.99 at Target stores nationwide and
online here at Target.com, but if you plan on heading to the Target nearest you, Click
here for a $2 off coupon. Feel feel free to post it to your site! Check out Boots Beauty
USA on Facebook and Boots Beauty USA on Twitter to see the latest Boots updates.
Happy to send along any samples you may need!

16. Dear Angie,
If you're having trouble finding time to prepare nutritious meals for your family while adjusting to new back to school
schedules, relax, you're not alone. According to a recent "Feed our Kids Well" survey conducted by Ragú®, half of moms
say that during the back-to-school season they have less time to prepare nutritious, home-cooked meals for their kids.
Fear not, Mom; Help is on the way!
To help make sure your kids get the veggies they need (and the meals they love) Ragú® Old World Style® Traditional
Sauce now has 2 servings of veggies in every half cup! Available soon in major retailers nationwide, the healthy, great
tasting Ragú® Old World Style® Traditional pasta sauce that is already a kitchen staple has a new, naturally thicker recipe.
Healthy, delicious and now with a naturally thicker taste the whole family will love, Ragú® Old World Style® Traditional
Sauce is a perfect component to pulling together quick and tasty meals during this busy time. And Ragú® wants you to be
among the first to try out their great new recipe! To be one of the first to taste Ragú® with 2 servings of veggies in every
half-cup visit them on facebook.com/ragusauce for more details.
Because you're a member of MomSelect, Ragú® wants to offer you more than just delicious and nutritious meal options.
Every MomSelect blogger who shares the news of the new Ragú® Old World Style® Traditional Sauce with her readers
and shares the Facebook offer will be entered to win a fantastic prize pack, including a $250 grocery store gift certificate,
Ragú® products and kitchen essentials for busy moms.
To be eligible to win, publish a post on your blog between September 13th and October 15th, including the following
elements:
* Description of the new Ragú® Old World Style® Traditional Sauce
* Link to www.facebook.com/ragusauce
We also ask you to include a disclosure attached to your blog post. Sample copy for this disclosure would be: "Disclosure:
I was entered for a chance to win a Ragú® prize package in exchange for this post. No monetary exchange took place."
Please send the link to your post to Amy@bsmmedia.com to be entered into the contest.
Thanks for your participation and we look forward to hearing from you.

17. Congrats! You're A Winner Of The BlogHER 2010
Butterfinger Snackerz Halloween Giveaway
Thanks for coming by the Nestle Butterfinger Snackerz booth! The team enjoyed meeting you
at BlogHER. We‟re getting ready to send out our Halloween giveaway product to you that you
had expressed interested about doing a giveaway on your website. Please confirm at your
earliest convenience the address (with blog and your personal name) you would like product
sent to and keep a lookout for it in the next few weeks. Please let me know if you would like
some additional information about the product or an image of it to post on your site. Looking
forward to hearing from you.
Thanks and best,
Rhiannon Richards
GolinHarris for Butterfinger
601 West 5th Street, 4th Floor
Los Angeles, CA 90071
t 213.438.8841
rrichards@golinharris.com
www.golinharris.com
2010 PRWeek Large PR Agency of the Year
2009 Asia Pacific PR Consultancy of the Year

18. VacHead
I just came across your blog/Twitter account and noticed a tweet from a while back saying you love to vacuum (minus the
stairs) so I thought you‟d appreciate LoveToVacuum.com. I‟m working with Eureka on the Love To Vacuum
campaign and launch of LoveToVacuum.com, a multi-faceted and interactive consumer forum designed to celebrate
all things vacuuming.
You are what we call a „Vachead‟ – anyone who simply loves to vacuum (even if it‟s only certain surfaces)!
LoveToVacuum.com is fun and cheeky, featuring a variety of activities I think you‟ll like:
· Download a Vactone (vacuum ringtone) to your phone
· Send a V-Card (vacuum card)
· Come clean about why you‟re a Vachead in the confessions forum
· Enter the "Love is in the Air" contest for a chance to win one of the three vacuum/love-themed prizes (sorry but the
contest is only open to Canadian residents right now L We launched the site in Canada and if it‟s a hit, they hope is
to target the US next)
· Get the latest info about vacuum products and rebate offers
· Learn some vacuum cleaning tips
You might also wanna check out Vacheadblog.com, the LoveToVacuum Facebook fan page and LoveToVacuun Twitter
feed to help get your daily vacuum fix!
I‟ve attached the LoveToVacuum logo, enjoy! If you have a chance to check out the website, I‟d love to hear your
thoughts and would also appreciate your support by joining the LTV Facebook page and following us on Twitter.
Thanks so much and feel free to contact me if you have any questions,