The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games. Flash materials, videos and some critical pages are not included. Educational use only!

1. ONLINE COMMUNICATION III
Y GENERATION, SOCIAL MEDIA FUNDAMENTALS,
SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES,
SOCIAL MEDIA COMPONENTS, SOCIAL GAMES
Dr. CEM ÇINLAR
26.11.2012
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2. Content
Y Generation
Social Media
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3. Who are they?
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4. Who are they?
Veterans Baby Boomers Generation X Generation Y
(1922 - 1945) (1946 - 1964) (1965 - 1980) (1981 - 2000)
Respect for authority Optimism Skepticism Realism
Core Values Conformers Involvement Fun Confidence
Discipline Informality Extreme fun
Social
Letter & Telegraph Letter & Telegraph Fax & Telephone Internet
Communication Rotary phones Business phones Business phones Picture Phones
Media Write a note Write a note E-mail
Put it away Buy now, pay later Cautious Earn to spend
Dealing with Pay cash Conservative
Money Save, save, save
http://bit.ly/UK67T2
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5. Who are they?
Just some Teenagers *
Argumentative Personality
Disrespectful Behaviour
Self-centered Man
Arrogant People
Wasteful Youth
Lazy Pupils
* Michael McQuenn
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6. What are they looking for?
Balance
Health
Hobby
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7. Are they argumentative?
Reality is
Relative
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8. Are they disrespectful?
Respectus (Latin) :
Act of looking back
First Use : 14th century
http://www.merriam-webster.com/dictionary/respect
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9. Respect
Respect
Earn Deserve
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10. Who deserves respect?
Everybody
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11. Learn their limits
Blood
Energy
Source
Talent
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12. What are they for a brand?
Connections
Emotions
Behaviours
Way of thinking
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13. POWER
of
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14. Social Media
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15. Online Communication 3 15

16. Step by Step
Do we know
social media?
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17. Step by Step
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18. Online Communication 3 18

19. 1.About.com – Media is an instrument on communication, like a newspaper or a radio, so social media
would be a social instrument of communication
2.Affilorama - Social media is content created and shared by individuals on the web using freely available
websites that allow users to create and post their own images, video and text information and then share
that with either the entire internet or just a select group of friends
3.AG Communications Group – Social media essentially is a category of online media where people are
talking, participating, sharing, networking, and bookmarking online
4.Answers.com – The online forms of communicating to the masses, which include blogs, microblogs,
social networking sites and podcasts
5.BlackBox Social Media – Social media is any online media platform that provides content for users and
also allows users to participate in the creation or development of the content in some way
6.Briancee - Social Media is the sharing of user (human) created information and interacting on-line
using Internet technology
7.Brian Solis – Social Media is the democratization of information, transforming people from content
readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many
model, rooted in conversations between authors, people, and peers
8.Common Craft – Social media in plain English (video)
9.CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with
each other online where-ever they are and whenever they want
10.Daily Blog Tips - Social media are the various forms of user generated content and the collection of
websites and applications that enables people to interact and share information online
11.Duct Tape Marketing – Social media is the use of technology combined with social interaction to
create or co-create value
http://bit.ly/UTYiui
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20. 12.Fresh Networks – Social media is people having conversations online. These conversations can take
a variety of forms; for example, blogs and comments or photo sharing
13.Get a Social Boost – Digital word of mouth
14.Harish Dabasia – Social media is people having conversations online
15.Health is Social – Social Media is the meeting place between people and technology
16.Hudson Horizons – Social Media is often used as another term for user-generated content
17.iContact - An umbrella term that defines the various activities that integrate technology, social
interaction, and the construction of words and pictures
18.Integrasco – Social media explained (video)
19.Investopedia – Internet-based software and interfaces that allow individuals to interact with one
another, exchanging details about their lives such as biographical data, professional information,
personal photos and up-to-the-minute thought
20.Just Ask Kim – Social media is any media form that displays itself to an open public and encourages
interaction between the host and all observers
21.Kyle David Group – Social media is the technological path of least resistance for two-way
communication and distribution through a large audience who would otherwise be unconnected if it were
not for the technological medium
22.Luke Hayes – Social media is a group of Internet-based applications that allow the creation and
exchange of user generated content. This content is then shared through social interaction
23.Mahalo - Social media is content created by people using highly accessible and scalable publishing
technologies. At its most basic sense, social media is a shift in how people discover, read and share
news, information and content
24.Marta Kagan -What is Social Media (presentation)
http://bit.ly/UTYiui
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21. 25.Michelle Digital – Social media is life online
26.One Zero One – Social Media, by definition, is the collection of strategies, practices and tools for
communicating, creating, sharing and discussing news, information and other media online
27.Online Schools – Social media is technically a means for social interaction through the web
28.Optimize Your Web Presence – Social media are online venues, such as social networking sites,
blogs and wikis that enable people to store and share information called content, such as text, pictures,
video and links
29.Orange Soda – Social media is about interacting with and sharing information with others online
30.ProPR – Social media are online communications in which individuals shift fluidly and flexibly
between the role of audience and author. To do this, they use social software that enables anyone
without knowledge of coding, to post, comment on, share or mash up content and to form communities
around shared interests
31.Radian6 - Social media is game changing, not a closed system, not just another media, transparent,
more than blogs, decentralized and real-time and measurable
32.Rapid Learning Life – What is Social Media? In Simple English
33.Relationship Economy – Social media is communications
34.Scobleizer - Internet media that has the ability to interact with it in some way
35.Search Engine Land – Social media itself is a catch-all term for sites that may provide radically
different social actions
36.SEO Zodiac – Social Media is simply people having conversations online
37.Social Media Optimization Services – Social media is people meeting other people
38.Social Media Vision – Simply refers to communication/publication platforms which are generated and
sustained by the interpersonal interaction of individuals through the specific medium or tool
http://bit.ly/UTYiui
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22. 39.Squidoo - Social media also includes social networks that insist on people to come together online
that shares a common interest
40.Tech ER – Media is an instrument of communication, like a newspaper or a radio, so social media
would be a social instrument of communication
41.Telezent - Social media explained visually (presentation)
42.The Financial Brand – Social media isn’t about the media, it’s about being social
43.The Social Election – Social media is people talking to people online
44.Tjongolongo - Social Media is word of mouth on steroids
45.Web1Marketing - Social Media consists of media that support and encourage social interaction
among user
46.Webgeekly - Social Media is generally any website or service that uses Web 2.0 techniques and
concepts
47.Webopedia – A term used to describe a variety of Web-based platforms, applications and
technologies that enable people to socially interact with one another online
48.Wikipedia - Social media are media for social interaction, using highly accessible and scalable
publishing techniques
49.WiseGeek - Social media mainly consists of user-generated Internet content
50.The Social Media Guide – Social media is user generated content that is shared over the internet via
technologies that promote engagement, sharing and collaboration
http://bit.ly/UTYiui
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23. Social Media - New Approach
- Networking based technologies
- Two-way communication
- Publicly accessible & scalable
- Dynamic source
Search engines (with the social search capabilities) are parts of social media.
(in terms of monitoring, reach and engagement)
E-mails, special addresses which are closed to public and search engines are excluded.
(not accesible & not measurable)
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24. Social Media
Voting Wikis
Social
Comment Bookmarking
Networks
Sites Rating
SE
Blogs
Forums
Podcasts
Sharing
News
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25. Social Media Advantages
- Opportunity for open communication
- Brand & service awareness
- Networking
- Recruitment tool
- Reputation management & publicity
- Expands the marketing campaigns & researches
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26. Social Media Advantages
- Developing & deepening conversation
- Connecting & supporting network - reach
- Creating metrics
- Researching
- Increasing team efficiency
- Improving service efficiency
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27. Make The First Move
If you don’t try,
you won’t know!
If you don’t do
it, somebody will do it for you!
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28. Make The First Move
Don’t assume,
Make it real!
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30. Turkey by Numbers
Population : ~ 76 Million
The Internet Users : > 36 Million
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31. Turkey by Numbers
31.809.720 Facebook Users (7.)
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32. Turkey by Numbers
~9.000.000 Twitter users
~1.350.000 Linkedin users
~2.100.000 Blog readers
> 95% Search
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33. Social Media for Companies
Corporate Communication
Marketing
CRM
Human Resources
R&D
Legal Department
Public Relations
IT
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34. Sizing up the crash
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35. Shifting CRM to SCRM
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36. Integrated Marketing
Strategy aimed at The mix of traditional &
unifying different digital marketing &
marketing methods & promotions .
channels.
http://bit.ly/Y4gQOR
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37. Online Communication 3 37
http://bit.ly/TcMMe6

38. Social Media Map
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39. The Most Important for Marketing
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40. New Technologies on The Rise
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41. Reasons that Join Fan Pages
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42. Thank you
Please kindly find the presentation @
www.slideshare.net/cemcinlar
Facebook.com/cemcinlar
Twitter.com/cemcinlar
Foursquare.com/cemcinlar
Linkedin.com/in/cemcinlar
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