Role of Digital Marketing in The Integrated Marketing Plans by Cem Cinlar ,PhD.

1. 24 KASIM 2011
4. MARKET CODE PAZARLAMA ve SATIŞ SEMİNERLERİ
PANEL: Entegre Pazarlama Sürecinde Dijital Başrolde mi?
Moderatör: Dr. Cem Çınlar - Tick Tock Boom Genel Koordinatörü

2. download:
www.slideshare.net/cemcinlar
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

3. INTEGRATED MARKETING
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

4. Strategy aimed at The mix of traditional &
unifying different digital marketing &
marketing methods & promotions .
channels.
www.marketingplaninfo.com

5. DIGITAL MARKETING
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

6. The promotion of products
or brands via one or more
forms of electronic media.
www.ghweston.co.uk

9. What the …?

10. PROFESSIONALS
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

11. Increase The Productivity

12. The Most Important for Marketing

13. New Technologies on The Rise

14. What the …?

15. DIGITAL COMMUNICATION
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

16. Data Transfer

17. Broadband Internet Users

18. Internet Subscribers
3G Users

19. Net Sales Revenue (quarterly)

20. One way or another
everybody is connected.

21. Communication with friends

22. download:
www.slideshare.net/cemcinlar
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

23. What the …?

24. MOBILE
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

25. Sizing Up the Conflict

26. Being ‘Connected’ in 2016 & Beyond

27. 2020: Big Data + Velocity, Variety &
Complexity

28. Mobile Marketing Tactics

29. What the …?

30. SOCIAL NETWORKS
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

31. % 14 COMMERCIALS
% 78 FRIENDS

33. Marketing Tactics (using/planning)

34. Marketing Tactics (Social)

35. Reasons that Join Fan Pages

36. What have you done?

37. Social Media Tactics

38. Social Media Map

39. Fundamentally Changed
The Groundswell: A social trend in which people use technologies to get what
they need from eachother, rather than from traditional institutions like
corporations…. people’s desire to connect, use new interactive technologies and
online economics”

40. What the …?

41. BLOGS
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

42. Which types of blog …
54 Countries
37.600 Participant

43. Which types of blog
54 Countries
37.600 Participant

44. What the …?

45. MONITORING & ANALYSIS
CRM & SOCIAL CRM
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

46. Transforming The Customer Experience

47. Shifting CRM to SCRM

48. Apple & Pear ?

49. Architecture of Promoting

50. What the …?

51. APPLICATIONS
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

53. download:
www.slideshare.net/cemcinlar
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

54. Q&A
Questions please
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education

55. Thank You
Cem Çınlar, PhD.
Prepared for Market Code Sales and Marketing Seminars
Not for Sale – use only for education