SOCIAL MEDIA and NEWS ENGAGEMENT: GO BEYOND THE TWEET
1. MEGHANN FARNSWORTH AND KELLY CHEN
CENTER FOR INVESTIGATIVE REPORTING
@MeghannCIR
@Chenk_x
SOCIAL MEDIA and NEWS ENGAGEMENT: GO
BEYOND THE TWEET
2. First: Some Stats
Twitter:
50 million: Average # of Tweets people send a day
100 million+: Number of users
Tumblr:
73.4 million: Number of blogs
31.6 billion: Number of posts
Facebook:
845 million: Monthly active users
425 million: Mobile users
20 minutes: Time spent per visit
Instagram:
Over 50+ million users
6. Use data to find new audiences to
engage on social media, in person
Engaged parents Super-engaged parents
What happens if we engage
these active parents?
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10. DEVELOP A STRATEGY
• WHAT ARE YOUR ORGANIZATION’S GOALS?
• WHAT KIND OF AUDIENCE ARE YOU LOOKING FOR?
• ENGAGE YOUR INFLUENCERS: DON’T BE AFRAID TO ASK FOR HELP
• ONE PIECE OF CONTENT CAN HAVE MULTIPLE USES
• FIND NEWS WAYS TO TWEET THE SAME THING. FACTS, QUOTES, PHOTOS.
• USE TIMING TOOLS SO YOU DON’T WORK 24/7
•Facebook, Hootsuite, Tumblr all have timing tools so you can set up
optimal timing for publishing. Reminder: This means understanding
how your audience engages with your content and going towards them.
11. What am I supposed to Tweet about?
Think of Twitter as your own publishing platform.
19. FACEBOOK: MAKE YOUR STORIES
TRAVEL
Post photos: They travel well
Use stats: Break down a complicated
story
Call for action: People respond to
requests
Ask questions: And then follow up
Advertising: Spend a little money to get a
greater audience and better engagement.
22. MEASURE AND TRACK YOUR IMPACT
• Use Hootsuite, Tweetdeck, bit.ly or other 3rd
party platform to track your tweets,
get reports, and manage multiple brands.
• Invest in Viral Heat, Vocus, Topsy or other platform that gathers RTs for you.
• Favor tweets from your followers or influencers so that they remain saved.
• Don’t let your tweets go to waste: Use Storify to create new stories and save social
media information.
• Don’t measure your worth on # of followers.
• Use Hootsuite, Tweetdeck, bit.ly or other 3rd
party platform to track your tweets,
get reports, and manage multiple brands.
• Invest in Viral Heat, Vocus, Topsy or other platform that gathers RTs for you.
• Favor tweets from your followers or influencers so that they remain saved.
• Don’t let your tweets go to waste: Use Storify to create new stories and save social
media information.
• Don’t measure your worth on # of followers.