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Cequity ModelingFactoryTM
                                         Analytical Models - in - a Box


It’s quick. You can see the difference.
VISION:
The vision is to transform the modeling processes into a “ModelingFactoryTM” using
an engineering approach, quality principles, automation and best practices.
STRATEGY:
   Separate the repetitive processes from the analysis
   Standardize, streamline and automate these tasks
OUTCOME:
   Increased speed of Model building
   Robust Models built
Why “ModelingFactory™”?


Because, change is the only constant in your business.

Having a repository of models is always better than having individual models which might re-invent the wheel at times. Hence the
“ModelingFactoryTM” concept utilizes the “more” approach to optimize performance of models.



               Using More                                      Markets Are                                   More Focused
               Current Data                                     Different                                       Models




                Customer Situations                                                                      Customer Are
                     Change                                                                                Different



                  The Environment                                                                    Products / Channels
                     Changes                                                                            are Different



                 Updated
                   More
                Frequently                                 Company Strategies
                                                               Change




   “ModelingFactory™” - Architecture


“ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and
optimizes their functionality. The result is a well defined architecture to support chain of activities smoothly and effectively.
Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way.

The modeling processes are organized in a formal structure:




            Data                                                                                                   Score &
                                                                Models
            & ETL                                                                                                  Reports




                                                Modeling Factory in a Box



                                        Model Repository - Version
      Data Base                        Control and Scoring Modules                              Data                     Scoring
      Single View                                                                             Warehouse                  Engine
        Models
       Metadata                     Distributed Modeling Architecture
                                     Data Audit - Metadata - KXEN



        Extract,                 Pre-                                                            Post                    Scoring
      Transform,                Modeling                               Modeling                 Modeling                  and
         Load                   Analysis                                                        Analysis                Reporting
Key Features


Optimized Environment:

“ModelingFactoryTM” clearly defines the steps involved in Modeling exercise and divides them into 3 categories – Redundant,
Automatable, Optimizable. Using the numerable historical models from its repertoire it is able to remove redundant steps, automate
processes as required and optimize the rest.

                                                     Optimized Environment:




   Measureable Benefits


”ModelingFactoryTM” can improve the velocity of model building, reduce repetitive tasks, and achieve quicker turn-around time and
ensure faster delivery.

  Speed to implement        Reduce redundancy          Lower costs
  Save time to execute      Automate for quicker results
Driving More Business Value


                                                    Enabling a More Relevant Message


                                            Scored Using More Current Data


                                  Updated More Frequently


                         More Focused on a Particular Objective


                 More Model Developed More Rapidly

About Cequity
Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing performance and accelerates customer relationships.

We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize
marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation
technology to business problems. Our services include:
   Customer Management Consulting
   Managed Analytics
   Marketing Database Solutions
   Managed Campaign Management Services
   Marketing Operations and Measurement Services
   Event Driven Marketing Services




Contact us:
                                      Customer Equity Solutions Pvt. Ltd.
IndIA                                                                                  USA
Mumbai Office:                                                                         Chicago Office:
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg,                             626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809

                         Website: www.cequitysolutions.com     Email: info@cequitysolutions.com

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Modeling Factory

  • 1. Cequity ModelingFactoryTM Analytical Models - in - a Box It’s quick. You can see the difference. VISION: The vision is to transform the modeling processes into a “ModelingFactoryTM” using an engineering approach, quality principles, automation and best practices. STRATEGY: Separate the repetitive processes from the analysis Standardize, streamline and automate these tasks OUTCOME: Increased speed of Model building Robust Models built
  • 2. Why “ModelingFactory™”? Because, change is the only constant in your business. Having a repository of models is always better than having individual models which might re-invent the wheel at times. Hence the “ModelingFactoryTM” concept utilizes the “more” approach to optimize performance of models. Using More Markets Are More Focused Current Data Different Models Customer Situations Customer Are Change Different The Environment Products / Channels Changes are Different Updated More Frequently Company Strategies Change “ModelingFactory™” - Architecture “ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and optimizes their functionality. The result is a well defined architecture to support chain of activities smoothly and effectively. Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way. The modeling processes are organized in a formal structure: Data Score & Models & ETL Reports Modeling Factory in a Box Model Repository - Version Data Base Control and Scoring Modules Data Scoring Single View Warehouse Engine Models Metadata Distributed Modeling Architecture Data Audit - Metadata - KXEN Extract, Pre- Post Scoring Transform, Modeling Modeling Modeling and Load Analysis Analysis Reporting
  • 3. Key Features Optimized Environment: “ModelingFactoryTM” clearly defines the steps involved in Modeling exercise and divides them into 3 categories – Redundant, Automatable, Optimizable. Using the numerable historical models from its repertoire it is able to remove redundant steps, automate processes as required and optimize the rest. Optimized Environment: Measureable Benefits ”ModelingFactoryTM” can improve the velocity of model building, reduce repetitive tasks, and achieve quicker turn-around time and ensure faster delivery. Speed to implement Reduce redundancy Lower costs Save time to execute Automate for quicker results
  • 4. Driving More Business Value Enabling a More Relevant Message Scored Using More Current Data Updated More Frequently More Focused on a Particular Objective More Model Developed More Rapidly About Cequity Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help enterprises improve marketing performance and accelerates customer relationships. We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation technology to business problems. Our services include: Customer Management Consulting Managed Analytics Marketing Database Solutions Managed Campaign Management Services Marketing Operations and Measurement Services Event Driven Marketing Services Contact us: Customer Equity Solutions Pvt. Ltd. IndIA USA Mumbai Office: Chicago Office: 105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201 Mahalaxmi, Mumbai-400 011, India Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809 Website: www.cequitysolutions.com Email: info@cequitysolutions.com