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Brisk son 2
1.
2.
3. BRAND AS A STATUS SYMBOL
• The brand is an
important signal to others
inside and outside their
peer group that
they conform, that they
are like them, or vice
versa.
5. TARGET AUIDENCE
• Age 16-20, High school students
especially men
• Reference Group: University students
6. Daan Meijers
• 18
• Loves skateboarding
• Listens CKY, the
offspring, SUM 41
• Wears DC or Vans
• Uses Facebook, Twitter
and Instagram
• Reads Urban Dictionary
• Drinks Brisk
7. INSIGHT
• Teenagers want to have a life in which
they can express themselves freely. They
feel under pressure with boundries.
8. OUR AIM
• To increase brand awareness
• Being top of mind brand in the target
group
• To ensure that teenagers feel more free
with Brisk.
• To create brand loyalty by supplying ego
satisfaction
10. OUR TONE
BECAUSE OF THE BRAND ID, OUR
CAMPAIGN TONE IS COMPETITIVE AND
FRIENDLY.
11. CREATIVE SIDE
• We tried to impress our target audience
using images like bikers, skaters and
rollerbladers.
• These images are also energetic, colorful
and joyful which leads to competition.
16. CAMPAIGN VIDEO
• Our Campaign Video
• http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be
• We will publish the video on Urban
Dictionary as a banner
19. • Shy FX is the pseudonym of Andre
Williams, an English DJ and Producer
from London.
• The Offspring is an American punk
rock band from Orange County, California,
formed in 1984.
• Linkin Park is an American rock band
from Agoura Hills, California.
20. COMPETITION (1. step)
Takes about 6 weeks
• Buy a
• Open the bottle
• See the code on the back of the cap
• Enter the code in beatthestreet.com
• Get a chance to join the competition
• One Brisk=one chance,
MORE Brisk=MORE chance
21. COMPETITION (2. step)
Takes about 2 weeks
• 60 participants will be chosen in a lottery
• The participants will be announced on
Facebook and Twitter accounts
• These participants will send their
performances (skating, cycling) to
beatthestreet.com
• The most 30 appropriate videos will be
chosen for the final phase
• The competitors will be announced on
Facebook and Twitter accounts
22. OUTDOOR ACTIVITIES
CON’T
• The best 9 competitors (3 skaters, 3
cyclers, 3 rollarbladers) will be chosen by
the jury in each festival
• The firsts in every categorywill
be chosen by audience on
social media
Also in the event area there
will be kiosks to vote for
performances.
23. OUTDOOR ACTIVITIES
CON’T
• 6 competitors (3 from Belgium, 3 from
Netherlands) will compite in USA, in the
event in Randall’s Island
24. APPLICATION
• A new game on
itunes, android and
Facebook
• Players can control a
skate, bicycle, rollerbl
ade
• Who wins the
competition will be
one of the
character, and his/her
26. OUTDOOR ACTIVITIES
CON’T
Our target audience can watch our
event on Youtube Live, and they can
vote for their favorite performances via
Twitter with #BEATTHESTREET
27. INSTAGRAM
• At the event day, all guests and also brisk
team members (photographers, staff etc.)
will upload photos of concerts and the
competition.
• #BEATTHESTREET
• Most photo uploader with the hashtag will
win one of the prizes
(cycle, rollarblade, skate)
Editor's Notes
First of all, we defined our target audience and tried to find out how we can reach them.We focused on streets as medium to not to leave Brisk’s brand ID.
