Cognitive Dissonance Theory of Communication

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1894
Just moved to the University of Chicago with dear friend
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The individual mind can exist only in relation to other minds
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An individual’s interpretation of symbols is modified by his
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Meaning arises out of the social interaction that people
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Humans act toward people or things on the basis of the
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1931

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An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
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@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
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Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
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@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
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@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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@HBherbertblumer
An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
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@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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Meaning - Language - Thought = Symbolic Interactionism
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1931

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@HBherbertblumer
An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
Expand
@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
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@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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1931

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@HBherbertblumer
An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
Expand
@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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1931

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@HBherbertblumer
An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
Expand
@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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Meaning - Language - Thought = Symbolic Interactionism
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May you rest in peace, Sir @iamgeorgemead! :(
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1931

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@HBherbertblumer
An individual’s interpretation of symbols is modified by his
or her own thought processes. #minding
Expand
@HBherbertblumer
Meaning arises out of the social interaction that people
have with each other. #language
Expand
@HBherbertblumer
Humans act toward people or things on the basis of the
meanings they assign to those people or things. #meaning
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Meaning - Language - Thought = Symbolic Interactionism
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1931

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Brainstorming session with my group awhile ago, about the face-to-face and larger@iamgeorgemead
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scale public forms of communication. #studystudyrinpagmaytime
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With my colleagues at the Chicago School of Pragmatism. Not tagging you all
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doesn’t make me love you less! #clingy
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An influential figure in Social Psychology
Famous for Cognitive Dissonance and Social Comparison Theories
University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
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@wildLEON
1945
These years seem to us all to be momentous, ground
breaking, the new beginning of something important.
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Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
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@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
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An influential figure in Social Psychology
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University of Iowa · NYC
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1957
The existence of dissonance will motivate the person to
try to reduce the dissonance and achieve consonance.
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Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1957
When dissonance is present, the person will actively avoid
situations would likely increase the dissonance.
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@wildLEON
May you rest in peace, mentor. I will miss you.
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1947

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@eliotaronson
The issue isn’t logical inconsistency, but psychological
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You avoid doing things that you know will hurt others.
#personalresponsibility #stateoftheartrevision2
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Interesting arguments, @elliotaronson and @joelcooper.
But I disagree with Festinger’s dissonance reduction.
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I agree with you, @elliotaronson
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Festinger’s theory in
“conceptual fuziness”.
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its
original
form
had
some

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1957
The existence of dissonance will motivate the person to
try to reduce the dissonance and achieve consonance.
Expand
@wildLEON
Trends · Change
#behavebehavedinpagmaytime
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
1957
When dissonance is present, the person will actively avoid
situations would likely increase the dissonance.
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@wildLEON
May you rest in peace, mentor. I will miss you.
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1947

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An influential figure in Social Psychology
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University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
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aversive drive
@wildLEON
1945
These years seem to us all to be momentous, ground
breaking, the new beginning of something important.
Expand
@wildLEON
Trends · Change
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
Expand
@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
Expand

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An influential figure in Social Psychology
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University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
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selective exposure
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prevents
@wildLEON
DISSONANCE
1945
These years seem to us all to be momentous, ground
breaking, the new beginning of something important.
Expand
@wildLEON
Trends · Change
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
Expand
@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
Expand

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An influential figure in Social Psychology
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University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
post-decision
DISSONANCE
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reassurance
1945
These years seem to us all to be momentous, ground
breaking, the new beginning of something important.
Expand
@wildLEON
Trends · Change
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
Expand
@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
Expand

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An influential figure in Social Psychology
Famous for Cognitive Dissonance and Social Comparison Theories
University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
 the more important the issue…
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 the longer an individual delays a
choice between two equally
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 the greater the difficulty involving
@wildLEON
1945
reversing theseem to us all once it has ground
decision to be momentous,
These years
been made… new beginning of something important.
breaking, the
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@wildLEON
Trends · Change
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
Expand
@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
Expand

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An influential figure in Social Psychology
Famous for Cognitive Dissonance and Social Comparison Theories
University of Iowa · NYC
http://en.wikipedia.org/wiki/Leon_Festinger
minimal justification
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for action
induces a shift in
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@wildLEON
ATTITUDE
1945
These years seem to us all to be momentous, ground
breaking, the new beginning of something important.
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@wildLEON
Trends · Change
Cognitive Dissonance
#LeonFestingerFollowSpree
#inconsistencyvsconsistency
#stateoftheartrevisions
1940
It’s hard to decide between what you want and what the
fate wants. #dontwannabeasocialpsychologist
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@wildLEON
1935
Take BS Psychology they said. It would be fun they said.
City College of New York, here I come!!! #WEH
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29. Search
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@AbrahaMaslow
American psychologist
1st out of 7· NYC
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1943
The human actions are directed toward goal attainment –
A Theory of Human Motivation
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@AbrahaMaslow
Trends · Change
Hieararchy of Needs
Abraham Maslow
#selfactualization
pyramid
1925
…stinginess, her total selfishness, her lack of love for anyone
else in the world …
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@AbrahaMaslow
1925
What I had reacted to was not only her physical
appearance, but also her values and world view, her…..
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@AbrahaMaslow
American psychologist
1st out of 7· NYC
http://en.wikipedia.org/wiki/Abraham_Maslow
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1943
The human actions are directed toward goal attainment –
A Theory of Human Motivation
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@AbrahaMaslow
Trends · Change
Hieararchy of Needs
Abraham Maslow
#selfactualization
pyramid
1925
…stinginess, her total selfishness, her lack of love for anyone
else in the world …
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@AbrahaMaslow
1925
What I had reacted to was not only her physical
appearance, but also her values and world view, her…..
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31. Search
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@AbrahaMaslow
American psychologist
1st out of 7· NYC
http://en.wikipedia.org/wiki/Abraham_Maslow
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1943
The human actions are directed toward goal attainment –
A Theory of Human Motivation
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@AbrahaMaslow
Trends · Change
Hieararchy of Needs
Abraham Maslow
#selfactualization
pyramid
1925
…stinginess, her total selfishness, her lack of love for anyone
else in the world …
Expand
@AbrahaMaslow
1925
What I had reacted to was not only her physical
appearance, but also her values and world view, her…..
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32. Search
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@AbrahaMaslow
American psychologist
1st out of 7· NYC
http://en.wikipedia.org/wiki/Abraham_Maslow
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1943
The human actions are directed toward goal attainment –
A Theory of Human Motivation
Expand
@AbrahaMaslow
Trends · Change
Hieararchy of Needs
Abraham Maslow
#selfactualization
pyramid
1925
…stinginess, her total selfishness, her lack of love for anyone
else in the world …
Expand
@AbrahaMaslow
1925
What I had reacted to was not only her physical
appearance, but also her values and world view, her…..
Expand