One of the most important benefits of being a member of EquestrianProfessional.com is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
6. • At any given time, only 3% of the people in
your market are ready to make a purchase
or use your services.
• What about the other 97%?
- How do you stay in front of them?
7. Why It Works
• Inexpensive – Knowledge Based not $
• Word of Mouth Based - Highly trusted and 78% of
business comes directly from or influenced by WOM
• Visual - Lets you utilize images and video
• Informal Content Works – and horse professionals
are close to the action!
• Mobile – You can market using your mobile phone
15. Pages vs. News Feed
• 96% of users don’t return to your page
• You are 40-150x more likely to reach your fans
in their newsfeed than your page
• 27% of all time on Facebook is spent looking at
the newsfeed
• Only 16% of your fans will see your posts
20. Twitter
• Twitter is an instant
messaging and
micro-blogging
platform that enables
people to
communicate to their
friends, followers and
the universe using
140 characters or less
21. “Twitter is like a Text Message
with a BCC: To The World”
Photo Credit: ydhsu
26. *
LinkedIn
• A business oriented social networking site
that allows registered users to maintain a
list of contact details of people they know
and trust in business.
Connections, Groups,
Discussions, Job Search,
Answers & News
37. Google +1 Button
Websites that have Google’s +1 button
installed generated 3.5 times more traffic
from Google+ than websites that don’t
have the button installed.
38. • A virtual pin board where users share images and videos by
sharing links from their own or other people’s websites and/or
from their own computers and social media channels like
Flicker and YouTube.
• A post is called a “Pin” and posting is referred to as
“pinning”
• “Pinners” then have the option to like, comment or re-pin”
and can also follow other Pinners or specific Boards from other
Pinners
• The majority of Pinners are content curators – 80% of all pins
are repins
39.
40.
41. Which should you use?
• Each of the social media platforms
have different strengths and
applications.
• Which platforms and strategies you
should use, depends on the type of
business you have and your specific
goals.
44. What to Posts?
Frequently asked questions
• Behind the scenes
• Events
• Current news
• Your Customers (in a good way)
• Ask questions and solicit input
• Aggregate
•
It’s not about hard selling.
45. Next Steps
•
Start with one or two platforms
– Goals?
– Customers?
Set time limits
• Get to know Photoshop/editing software
• Test, Measure, Repeat
• Be social
•
46. It’s Not Free
“The key is in not spending time, but in
investing it.”
- Stephen Covey