Chaim Yudkowsky, CPA, CITP, CGMA - Byte of Success Developing a marketing plan circa 1996 - delivered twice in that timeframe.

1. A writtenA written
Marketing Plan:Marketing Plan:
• What is our market?What is our market?
• Who are we?Who are we?
• CommunicationCommunication

2. A writtenA written
Marketing Plan:Marketing Plan:
• What is our market?What is our market?
• Who are we?Who are we?
• CommunicationCommunication

3. Opportunity will knockOpportunity will knock
on your door when youon your door when you
tell opportunitytell opportunity
Where the door is!Where the door is!

4. The Marketing Process:The Marketing Process:
Marketing sideMarketing side
Selling sideSelling side
The goal of marketing is to get theThe goal of marketing is to get the
prospect to the sellerprospect to the seller

5. Who are we?Who are we?
• Ask! survey customers, employees, etc.Ask! survey customers, employees, etc.
• What are our talents?What are our talents?
• Find out as much as possibleFind out as much as possible
• You can’t market what you don’t knowYou can’t market what you don’t know

6. What is our market?What is our market?
• Learn as much as you can:Learn as much as you can:
PricePrice
LocationLocation
SizeSize
SpecializationSpecialization
FutureFuture
Impact of technologyImpact of technology
Narrow the marketNarrow the market

7. CommunicationCommunication
• Now that we know our marketNow that we know our market
• Now that we know what we’re going to marketNow that we know what we’re going to market
•Tell opportunity whereTell opportunity where
the door isthe door is

8. How?How?
• MediaMedia
• NewslettersNewsletters
• BrochuresBrochures
• PresentationsPresentations
• AdvertisingAdvertising
• CyberspaceCyberspace
• NetworkingNetworking
• TelemarketingTelemarketing