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10 Tips for Using
Facebook to Promote Your
Martial Arts School
David Walmsley – Principal, Social Victory Marketing
Social Media is Social
 Social media isn’t PR: it’s not only about self-focus
 It’s not a primary sales platform
 Be active on other pages
Know Your Audience
 Content
 Ads
 Analytics
Content is King
 Stay active
 Know what you’re automating and why
 Content marketing plan and schedule
Mention People
 Businesses
 Students
 Instructors
Building Community
 Respond to inquiries
 Get to know brand ambassadors
 Thank and reward active users
Learn From Competition
 Follow their pages
 Know their strengths
 Don’t copy them
Collect and Use Feedback
 Facebook is where people are comfortable
 Don’t just delete criticism
 Know a troll and how to deal with one
Give Your Content a Home
 Blogs, videos, events, write-ups and more
 Active channels encourage you to make things
 Share other people’s content
Brand Message
 Fill out all your details
 Know your voice
 Content that represents you and your school
Experiment
 Different content
 Not always 100% martial arts focus
 Not all serious

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