Join Datis M. as he runs you through the basics of getting a Twitter account set up for your martial arts school and how to get started on the right foot to effectively generate leads.

2. Twitter 101 for Martial Arts Schools so⋅cial[soh-shuhl]- living or disposed to live in companionship with others or in a community, rather than in isolation

3. What we will be covering Twitter Getting Started Twitter Basics Twitter Do’s and Don’ts Twitter Applications Rules of Engagement

4. Getting Started Register – Super Straight Forward Don’t leave anything blank! Pick a strong name Short & Sweet Invite your friends Design: Simple VS Branded Twitter pages are different on every computer Background is fixed – center moves as screen is resized Branded– your info may get covered Simple – you’re not taking advantage of this potential

7. Twitter Design (Continued…) Keep design consistent with your brand ChampionsWay can help you get started with all your Twitter Set-up and Design Choose an Avatar that is simple and of course… consistent with your brand

8. Twitter Basics Home Page

9. Twitter Basics @username = mentions – this is the main form of communication through twitter DM = Direct Message RT = ReTweet (someone reposting your message and giving you credit)

10. Twitter Basics Search Bar – can be used to search keywords Search.twitter.com is better # = hash tag Trends – Can be filtered geographically

11. Twitter Basics Twitter Lists

12. Understand Twitter Remember Twitter is Social Media – not advertising space (not entirely) Understand your purpose – Generating leads (do not stray away from your objective) Share interesting facts, mention (@username) people when they say something cool/relevant – INTERACT & ENGAGE!!!

13. Understand Twitter Be personable, be friendly … build friendships! Use twitter as a research tool for your company Ask people what they think of your brand, your latest promotion etc. Search what people are saying about you Be creative – use a pull strategy and create demand

14. Twitter Do’s Be yourself – become comfortable with your identity. Relax social media doesn’t mind if you ROFL a little bit or lol Be SOCIAL – talk to people. You don’t have to sell or market, just chat. Scratch people’s backs – favour for a favour, eye for an eye .. You get the point!

15. Twitter Do’s ReTweet interesting content – it will show people that you are interested in cool stuff and draw attention towards you Be active – constantly engage, constantly show your presence Keep track of people you are engaging with

16. Twitter Don’ts Don’t over-advertise Don’t automate everything I personally un-follow anyone who uses RSStweets These RSS Tweets are annoying because they come in bundles, clutter your home-screen and serve little or no purpose to the user because they back link to other sites Don’t be rude, condescending or vulgar

17. Twitter Don’ts Don’t be boring AKA always repeating the same things (do you listen to people who always tell you the same story?) Don’t tweet every little detail of your day Don’t be too personal (You don’t want me to give an example)

18. Twitter Apps TweetDeck – Platform that allows you to manage multiple accounts and Facebook account as well Desktop platform – easy to use interface, useful in tracking keywords, trends etc. Other options include CoTweet and Hootsuite search.twitter.com - search your industry, yourself, your competitors and more (create RSS Feeds) Advanced feature can be used to follow people in your area Use bit.ly to shorten URL’s Bit.ly has tracking capabilities as well!

20. Twitter Apps Twellow – categorizes users based on different categories and industries Use this to build your network GeoChirp and Twitter Atlas – huge!! Will get into detail shortly Twitdom – great resource for apps (categorized by functions and uses)

22. Twitter Standards Try to respond to as many @replies as possible Try to respond quickly to @replies #FollowFriday aka #FF Return the favour, they will love you for it! 2 ways of doing #FF When somebody show’s you love – show love back

23. Remember – Twitter is continuously evolving mashable.com Twitter.com/mashable twellow.com geochirp.com twitdom.com blog.championsway.com twitter.com/championsway

24. Questions??