1. Peter Warman Newzoo Consumer insights Brands and Games

14. Peter Warman Newzoo Consumer insights Brands and Games

15. international partners business decisions consumer market data B2B marketing tools NewWho?

16. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Custom data clients include: Full data access clients include: Standard report clients include: Market data clients

17. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Local to global

18. Breaking news: Newzoo newest client $10,000,000,000 in prepaid retail sales in 2009

19. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Total consumer spend on games | Netherlands

20. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Retail is dead, long live retail

21. Peter Warman Newzoo Consumer insights Brands and Games

25. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Demographics| Netherlands | % online population game portals MMOs/ virtual worlds consoles PC mobile iTV 46% 46% 20% 14% 38% 25% 38% 32% 33% 24% 27% 28%

26. Newzoo Market Data Clients 50% EU, 30% US, 20% Asia Demographics| Netherlands

27. Peter Warman Newzoo Consumer insights Brands and Games

28. 1976

33. But it must be new that brands are interested in games! Nope. This is 1983.

34. Around the game In the game With the game Game portals / social Console / PC games / mobile Virtuele werelden / MMOs Mogelijkheden voor merken Game platforms Welke kant kan ik op? game seeding & syndication branded games game joint-promotions game integration product placement in-game display ads game portal display ads pre- & post-game ads game portal specials

36. Overzicht campagne – Game

39. Gaming is serious business. Why is game advertising and advergaming treated as an experiment?

40. “ We have launched an advergame!” Results come in. 100.000 gameplays! Yes!!!!! That is a lot!!!!

41. “ Let’s double the budget for gaming!” Wow!! I am going to tell my boss!! 100.000, that will impress him!!

42. “ 100.000 what? I want euro’s!” My assistant here just ran a campaign with 95GRPs! I love him! No more games.

43. In the end it is all about money What is the value? How do I compare that with other media?

44. “ I need a model!” A model that will be acepted. A model that is easy and flexible.

45. Example: Advergame 2,2M gameplays Centraal Beheer Skydiver game (Hyves/Sticky Studios) 105.840 euro time eyeballs engagement ad views price CPM X X = integration index 30 euro CPM 420,000 unique players 7 min. per player product integration 30CPM 2,520,000 1.4

46. Peter Warman Newzoo Consumer insights Brands and Games

47. Bereik: game portals

50. Peter Warman Newzoo Consumer insights Brands and Games

59. What does my audience do with games? Remember: +65% time reach, engage, co-marketing Respect game companies, people and brands. They just might be bigger than you.

60. 3. May the force be with you

61. Peter Warman Newzoo Consumer insights Brands and Games [email_address]