Communications for behavioural change

Into Africa Nigeria Guinea Worm Disease case study Norma Johnston Director Good Cause Communications Ltd

Nigeria Guinea Worm Eradication Programme

Tools to do the job ,[object Object],[object Object],[object Object]

Time span ,[object Object],[object Object],[object Object]

Background: social mobilization ,[object Object]

The brief ,[object Object],[object Object],[object Object],[object Object]

Behavioural objective ,[object Object]

The 3 COMBI principles ,[object Object],[object Object],[object Object]

The five integrated action areas ,[object Object],2. Community Mobilization 4. Advertising 3. Personal selling/ Interpersonal communication 5. Point-of-Service Promotion Multiple channels and multiple levels

There is no single magic bullet

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audiences ,[object Object],[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

A strategy ,[object Object],[object Object],[object Object],[object Object]

Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communications for behavioural change

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Communications for behavioural change