Dan Martin, Chameleon Digital impact conference www.charitycomms.org.uk/events

1. /CHARITYCOMMS
DAN MARTIN | STRATEGY DIRECTOR
@DANM605 | DAN.MARTIN@CHAMELEON.EU | 0774 8386217

4. DIGITAL IMPACT?

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Flickr: trustypics

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Flickr credits, L-R, Maffo, Abstract
Gourmet, Saucy Salad, 2Tales,
kimubert, alachia,
TheCulinaryGeek, magpiebride,
arbyreed, Renée S. Suen, pareeeric,
Sam Howzit, Hobbit_71, zigazou76,
moreno0101, epSos.de
Web
writing
SEO CPC
Social Email
Content strategy, user research, responsive design, mobile,
PET, IA, UX, CRO, re-marketing, behavioural modelling, etc…

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EVOLUTION OF DIGITAL WITHIN ORGS

8. DIGITAL REFRAMES
QUESTIONS

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DIGITAL REFRAMES QUESTIONS

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DIGITAL REFRAMES QUESTIONS

11. DIGITAL BRINGS
COMMUNICATIONS &
FUNDRAISING
TOGETHER

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COMMS + FUNDRAISING
ADVOCACY EMAIL FUNDRAISING DONATION

13. DIGITAL SHAPES
PLANS

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DIGITAL SHAPES PLANS

15. DIGITAL GIVES
YOU ANSWERS

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DIGITAL GIVES YOU ANSWERS

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DIGITAL GIVES YOU ANSWERS

19. DIGITAL IMPACT?

20. IT’S JUST IMPACT

21. DAN MARTIN | STRATEGY DIRECTOR
@DANM605 | DAN.MARTIN@CHAMELEON.EU | 0774 8386217
THANK YOU

22. ABOUT/
CHAMELEON
The Experts in Digital for
Charities.
Chameleon is a digital first
agency with creativity at its
core.
Based in Farringdon, London we
have 14 years’ experience
delivering creative and
innovative solutions that
engage and inspire in an
always-on world.

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• Audience research
• Business analysis
• Content strategy
• Information Architecture (IA)
• UX
• SEO
• PPC & Google Grants
• Social media marketing
• Email marketing
• Digital fundraising
• Conversion rate
optimisation
• Website design
• CMS development
• eCommerce
• Systems integration
• Hosting
• Application support
WHAT/
WE DO