Charlotte Beckett, The Good Agency www.charitycomms.org.uk/events

1. Social Media Conference
21 March 2012
#CCsocmed
www.charitycomms.org.uk

2. Getting heard
in an ever
louder world.
CharityComms Social Media Conference
21st March 2012

3. Hello
Charlotte Beckett, Head of Digital, The Good Agency
Charlotte.beckett@thegoodagency.co.uk
@londoncharlotte
@thegoodagency
#goodsocial

4. Just how noisy is it out there?

5. The noisiest of them all

6. As with all good conversations …

7. Who are we listening to?
What do we trust?
• Trust in traditional media is up 10%
• In online sources (all channels) is up 18%
• In social media is up 75%
Who do we trust?
• An academic or expert - 68% (down 2%)
• A person like ourselves - 65% (up 12% from last year)
• A regular employee - 50% (up 16%)
• An NGO representative - 50% (up 3%)
• A government official - 29% (down 14%)

8. Collaborating

10. Be a chorus

11. 2,205 comments - what did VW say?

12. And keep talking

13. Tell stories by all means

14. But it doesn’t stop there …

15. Making an event of it

16. • Red carpet interviewers sourced
questions over Twitter
• Exclusive backstage filmed
content
• Two live bloggers at the event
• Livestreaming on oscar.com
• Real time mobile updates
• 3.8 million social interactions
during the live show
• Up 300% from 2011

17. Adapt & learn

18. Your audience may not be who you think

19. Not just doing social, being social

20. Being heard is about …
• listening
• putting people before platforms
• matching stories to mediums
• being simple & clear
• being yourself
• speaking as a chorus
• targeting the right people
• integration
• making an event of it
• making, measuring, learning

21. It’s about turning supporters into team mates

22. It’s all in the mix

23. Let’s get social
• Over to you …