The view from the frontline - achieving success and improving patient/public outcomes through effective engagement with health commissioners
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Steven Wibberley - director, BLF Services, British Lung Foundation Changing the game: positioning your charity to succeed in the new health service market conference www.charitycomms.org.uk/events
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The view from the frontline - achieving success and improving patient/public outcomes through effective engagement with health commissioners
- 1. The view from the frontline Steven Wibberley British Lung Foundation
- 2. About us… www.blf.org.uk © British Lung Foundation 2012
- 3. Support www.blf.org.uk © British Lung Foundation 2012
- 4. Research www.blf.org.uk © British Lung Foundation 2012
- 5. Campaigns www.blf.org.uk © British Lung Foundation 2012
- 6. Our trading company • Established a trading company – BLF Services: • Income of around £220,000 per year • Two main product lines.. www.blf.org.uk © British Lung Foundation 2012
- 7. Self management publications www.blf.org.uk © British Lung Foundation 2012
- 8. Campaigns and events www.blf.org.uk © British Lung Foundation 2012
- 9. Challenges selling to the NHS Money… Priorities… Change… Culture… www.blf.org.uk © British Lung Foundation 2012
- 10. This isn’t… www.blf.org.uk © British Lung Foundation 2012
- 11. Going back to basics Purpose Product People Policy Promotion Price www.blf.org.uk © British Lung Foundation 2012
- 12. Purpose • Why are we doing this? • Relationship with charitable activity • To make money or to deliver services? www.blf.org.uk © British Lung Foundation 2012
- 13. Product – a new development process www.blf.org.uk © British Lung Foundation 2012
- 14. People – understanding our customers • Who are (could be) our customers? • Historic purchasing • Their needs • Their budgets • Purchasers and beneficiaries www.blf.org.uk © British Lung Foundation 2012
- 15. Policy – use as a lever www.blf.org.uk © British Lung Foundation 2012
- 16. Promotion • Segmented, multichannel strategy • Good evaluation and monitoring • Build on word of mouth • Challenge of general practice www.blf.org.uk © British Lung Foundation 2012
- 17. Price • Understand our costs • How price sensitive is the market? • …but we are a charity www.blf.org.uk © British Lung Foundation 2012
- 18. Going back to basics Purpose Product People Policy Promotion Price www.blf.org.uk © British Lung Foundation 2012
- 19. Steven Wibberley steven.wibberley@blf.org.uk @stevenwib