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Digital PR for Charities

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CharityComms
CharityComms

This document discusses strategies for charity communications in the digital age. It emphasizes using data and emotional appeals together to maximize impact. Real-time marketing is recommended, using relevant numbers displayed clearly and deployed at the right moments on social media and other platforms. Engagement pyramids show different tiers of content, from simplest to most in-depth, with the goal of driving people up to higher levels of interaction over time.

Marketing
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Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
The power of numbers
Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
Real time marketing SMF @ Budget
Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
TV real time & timeless issues
If you don’t ask…
The power of a big (ish) name
The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
Get involved with WonkComms www.wonkcomms.net @WonkComms

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Digital PR for Charities

  • 1. Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
  • 2. The power of numbers
  • 3. Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
  • 5. Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
  • 6. TV real time & timeless issues
  • 7. If you don’t ask…
  • 8. The power of a big (ish) name
  • 9. The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  • 10. What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  • 11. The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
  • 12. Get involved with WonkComms www.wonkcomms.net @WonkComms