The document discusses how companies can use social media, especially Facebook, Twitter, and LinkedIn, to enhance their talent strategy and recruitment efforts. It provides tips on setting up pages and profiles, engaging with candidates and communities, and measuring the results. Some key recommendations include building an online presence, actively listening to and participating in conversations, promoting open jobs, and tracking metrics like followers, interactions, and traffic to measure the impact of social media efforts.

1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy

2. Today’s Mission

3. The Road #rshouston

4. Social Recruitment In Simple Terms

5. 3 Things Every Company Needs

6. Social Media FAQs

7. www.facebook.com/pursuethepassion

8. www.youtube.com/pursuethepassion

9. www.twitter.com/thatpassionguy

10. www.pursuethepassion.com

11. Our Boss

12. Saw a changing world…

13. Social Media Managers

14. Social Recruitment in Simple Terms

15. Social Recruitment is an Online Career Fair*

16. You Set Up a Booth

17. You Talk to People

18. You Get People To Apply

19. 3 Things That Need to be Part of Your Strategy

20. Significance www.facebook.com

21. 400 million active users.

22. 50% of those active users log in on any given day.

23. Average user spends 55 minutes per day

24. More than 5 billion pieces of content shared each week.

25. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds

27. Facebook is an Internet > =

28. Facebook has given small companies a presence. www.facebook.com/thedriskill

29. It’s given big business a personality. www.facebook.com/sportchaletcareers

30. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital

31. How do you use Facebook to recruit?

32. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php

33. Post Media

34. Create a content schedule

36. Get 25 fans

38. Then, promote to the masses

39. Step 3: Include Your Jobs

40. Make Content Sharable www.facebook.com/hcssdreamjobs

41. Facebook Stats of Use Effective Content

42. ZachHubbell www.twitter.com

43. LinkedIn How it began How to Connect

44. LinkedIn how it's used (more of a directory) how to search for candidates building an employment brand who to connect with

45. Why? #rsdfw

47. Listen and Start Conversations…

48. Listening to Candidates

49. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." #rshouston

50. Respond & Answer Questions … Questions usually come in through your @replies tab.

51. Last, but not least … promote your jobs.

52. Twitter- A search engine too popular to be ignored. www.twitter.com

53. Mobile Usage stats Who in here doesn't have a cell phone? Would you turn around on your drive into work to get it if you left it?

54. The difference between shrinking your careers site to fit a mobile screen and optimizing it Text campaigns Why it works

55. SEO Great example is Dignity Memorial they went from not being in the game to having Google’s first page from a 3-5 month timeline of our consultative efforts

56. PPC What is it? Who do you reach? cost effective can change strategy as you go

57. Video no longer new who should be in it what do I do with it?

58. #3 Home Base

60. Top 4 Social Media FAQ’s

61. How Do I Get Buy In?

62. Are your candidates using social media?

63. PPC Ads

64. Are Your Competitors Using Social Media?

65. Think about the new workforce.

66. Just Do It.

67. How Do I Measure Social Media?

68. Number of Fans & Followers

69. Number of Interactions

70. Interactions = Advertisements

71. Traffic

74. What Do You Do About Negative Comments?

75. People are more conscious of what they say.

76. Turn a Negative Into a Positive.

77. Delete & Block.

78. Let Your Community Handle It.

79. Prohibit it from ever happening.

81. How much time should I spend?

83. You Get Out What You Put In

84. Analytics So many tools, so little time getting started which tools are right for me dos and donts

85. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook