3 Non profit marketing campaigns

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Carl Vanormelingen

Overview of 3 recent non profit marketing campaigns

Business

Non proﬁt marketing campaigns:
Mohammad Alzoubi • Petia Llieva • Eric Mwaniki • Moath Nassar •
Chloe Timbert • Carl Vanormelingen [Group 6]

http://www.flickr.com/photos/gpsea/3661659283

Organization • Type • Central idea/attitude/behaviour • What’s
interesting • Eﬀectiveness • Need to improve?
Both WHO and WWF try to ban cock ﬁghts worldwide…
http://www.flickr.com/photos/bastiaanssen/4628611135/

World Wildlife Fund • Environmental organization • Pollution •
Guerilla campaign • Eyecatcher
http://www.wired.com/underwire/2007/04/psas_keep_getti

Animals rights organization • human meat package • Times Square,
New York city • real people • maximum attention
http://www.toxel.com/inspiration/2010/08/07/human-meat-packages-from-peta

UN children fund • raising awareness • low cost outdoor campaign
• Manhattan Union Square • worldwide media coverage/donations

http://www.flickr.com/photos/creativecriminals/5026017212

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3 Non profit marketing campaigns

1. Non proﬁt marketing campaigns: Mohammad Alzoubi • Petia Llieva • Eric Mwaniki • Moath Nassar • Chloe Timbert • Carl Vanormelingen [Group 6] http://www.flickr.com/photos/gpsea/3661659283

2. Organization • Type • Central idea/attitude/behaviour • What’s interesting • Eﬀectiveness • Need to improve? Both WHO and WWF try to ban cock ﬁghts worldwide… http://www.flickr.com/photos/bastiaanssen/4628611135/

3. World Wildlife Fund • Environmental organization • Pollution • Guerilla campaign • Eyecatcher http://www.wired.com/underwire/2007/04/psas_keep_getti

4. Animals rights organization • human meat package • Times Square, New York city • real people • maximum attention http://www.toxel.com/inspiration/2010/08/07/human-meat-packages-from-peta

5. UN children fund • raising awareness • low cost outdoor campaign • Manhattan Union Square • worldwide media coverage/donations http://www.flickr.com/photos/creativecriminals/5026017212

3 Non profit marketing campaigns

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3 Non profit marketing campaigns