Powerpoint presentatie slides van de persconferentie over de nieuwe hotmail functies (maandag 3 oktober 2011) te Microsoft Belgie (Zaventem)

1. Email is not dead It evolved

2. table of contents

3. More than ½ people check theiremails more thanonce a day Power users go up to 20+ times a day (source: internal research)

4. Email is read… 32% webmail 53% pc client 15% mobile (x2 last year) (source: readwriteweb)

5. The facts Delphine Gatignol – VP Sales – comScore Email, evolved

6. Looking at the State of the Internet in Belgium…. Around 6 million Belgian have spent an average of 20,2 hours online Source : comScore Media Metrix , June 2011, Belgium, 15+ in June 2011

7. Source : comScore Media Metrix , June 2011, Belgium, 15+ 64,5% of Belgian Internet Users are visiting Web-Based Email Spending an average of 2,2 hours in a month

8. Worldwide, Popularity of Web-Based Email is High … Worldwide -9 % + 3 % Middle East - Africa Latin America Asia Pacific North America - 25 % - 19 % + 20 % + 13 % - 1 % + 4,3 % - 1 % + 2,5 % Europe + 0 % + 2 % Source : comScore Media Metrix , June 2010 vs June 2011, 15+

9. But Europe-wise, this Trend is Relatively Debatable … Source : comScore Media Metrix , June 2010 vs June 2011, 15+ + 2% Worldwide: +3% Europe: +2% + 2% - 6 % = - 11 % + 1% - 7 %

10. … even though Web-based Email Users are Clearly more Engaged Source : comScore Media Metrix , June 2010 vs June 2011, 15+ + 14 % + 22 % + 12 % Worldwide: - 9% Europe: = - 9 % + 51 % - 1% - 2 %

11. … and Older Source : comScore Media Metrix , June 2011, Belgium, 15+ 55+ spent more than the double time on web-based email than the 15-24 3,5 Hours 2,2 Hours 2 Hours 2 Hours 1,6 Hours Average Hours Spent Online: Age

12. Your mailbox needsto follow the trend Vincent Joris – Hotmail Product Manager – Microsoft Email, evolved

13. is investing in New 1 200 petabyte engineers features added every week directlyworking on Hotmail released more often 1 billion accounts Hundreds of petabytes

14. 10x faster thanit was in 2010 Virtuallyunlimited storage and 10Gb attachments thankstoSkyDrive allowingPhotoMailsandDocMails

15. Androidapp Optimizedfor on mobile mobile browser Exchange ActiveSync on iPhone, RIM, Nokia, Android

16. How do real peopleuse email? Johan Peeters & Thomas Durieux – Hotmail users Email, evolved

17. SPAM vs. GrayMail Vincent Joris – Hotmail Product Manager – Microsoft Email, evolved

18. SPAM = … 90% of mails on the net 8billion SPAMs a day (source: Symantec) Filters SmartScreen TrustedSender MDCU 3% Lessthan in yourinbox Many users report 0% SPAM (especially new users)

19. What is GrayMail? emailslike product offers, daily deals, newslettersandother email thatpeoplemight have signed up for. 75% of mails that Hotmail users identified as SPAM are actuallygraymail. 60% of mails in the in the inboxare graymail.

20. How did we solve it? We listened… Filing. Piling. Deleting

21. What do real peoplethinkaboutthis? Johan Peeters & Thomas Durieux – Hotmail users Email, evolved

22. Conclusions Hotmail, evolved Email, evolved

23. Petabytes of Storage and2011 evolved… …in 2010 LinkedIn Contact Import Facebook Chat Account Recovery Proofs Use Any Email Address Aliases IE9 Desktop Notifications Performance 10x faster Ban Common Passwords My Friend’s been Hacked Download multiple attachments Auto-save Auto-complete Keyboard Shortcuts Facebook Birthdays & Contacts Conversation View Quick Views SkyDrive Attachments Trusted Sender Single Use Codes Sweep ActiveViews One-Click Filters Office Docs Integration Exchange ActiveSync Nested Folders

24. Q&A Thankyouforcoming. Special thanksto Delphine, Thomas and Johan. http://explore.live.com