Talk given on 30th July 2015 in Perth, Western Australia (view talk at : https://youtu.be/qf9ExyA6yZg) How can you manage your business through a digital transformation? CEO of Business News Charlie Gunningham has run ebusinesses that have disrupted markets, and also is leading an ongoing transformation of a print-based media business to a digital one.

1. Charlie Gunningham
CEO, Business News @chazgunningham
Corporate Transformation
& digital teams

2. I’m a digital guy
• School teacher
13 years
• eBusiness cofounder
13 years
• Business media…
2 years &
counting
@chazgunningham

3. Great things happen slowly
@chazgunningham

4. @chazgunningham

5. Businesses need
INFO + NEWS
this is what
the BNiQ
product is all about
@chazgunningham

6. Revenue Trends 2011 -> 15
• Print ads - 30%
• Digital ads + 300%
• Event income ~ stable
“in print, online and in person”
@chazgunningham

7. We’re digitising fast
• AABP dig revenues 12 - 18%
• BN dig revenues 36%
“It’s amazing how large digital revenues
are in Australia, we’re on 16%”
Janette Larkin, Des Moines Register
@chazgunningham

8. Web Traffic HIGHER post pay wall!
@chazgunningham

9. DO…
1. Believe your industry is under attack
2. Think how you can use digital
1.to lower costs
2.new revenue
3.understand customers’ needs
4.Look at off-shoring less essentials
@chazgunningham

10. DON’Ts
1. Think markets will be the same
2. Ignore/be arrogant
3. Think dig. transformation is easy
@chazgunningham

11. Charlie Gunningham
CEO, Business News @chazgunningham
Corporate Transformation
& digital teams