1. Charlie Gunningham
Presentation
and Publicity
… selling the sizzle
1

2. MBA Graduation, March 1999

3. 7 months later… Dec 1999
3

4. It’s not
“sizzle”
it’s a
SINGLE
CLEAR
MESSAGE
4

5. People don’t listen anymore
- talk to innovators/early adopters ~ Godin
5

6. Ideas that spread
- make it easy to spread ~ Gladwell
- find influencers (use KLOUT)
6

8. Free (Trad) Media
- larger
blogs, newspapers, reviews, editorials, online,
radio, TV, podcasts… all need content8

9. 9
The West
Launch Day… Dec 2000

10. 5 months later… May 2000
10
The West

11. 11

12. 12

13. 13

14. 14

15. Business News
15
10 years … SOLD!

16. What’s newsworthy?
- regular, local, quirky, parochial, pic
- treat journos like clients
16

17. Managing online reputation #1
- various do’s and don’ts
- judgement calls
17

18. Managing online reputation #2
- don’t ‘Streisand’ yourself
18

19. 19
The secret of life is honesty
and fair dealing.
If you can fake
that, you've got it made
- Groucho Marx

20. @ chazgunningham /charliegunningham charliegunningham.com
Presentation + Publicity
Charlie Gunningham
charlie.gunningham@businessnews.com.au
20
Chris Hadfield’s
“Space Oddity”
13mn views
in 4 days