Web Analytics - Google Analytics SEO - Wordpress SEO by Yoast Social - Jetpack Security - All in One WP Security E-commerce - WooCommerce Caching - WP Super Cache Images - WP Easy Gallery Forums - bbPress Live Chat - Casengo Live Chat Support A/B Testing - WP Landing Pages

1. Casengo WordPress Study 2014Which plugins rule the world today?
More happy customers!

2. HereatCasengoweloveWordPress.Ourfavouritecontentmanagementsystemcurrentlyoffersover34,000pluginstodownloadeasilyandforfree. ThesepluginsenableWordPressuserstolaunchnewfunctionalitiestotheirwebsitequickaslightning.
We,too,developedasimplebutpowerfullivechatplugin,thathasbeeninstalledalmost60,000timessofar.Isthatalot?Wesurethoughtso,butwewantedthenumberstoproveit.TofindoutwhatthemostpopularWordPresspluginsare–notonlyinourownfield–wesentoutasurveytowhich336experiencedWordPressusersresponded.
EnjoytheCasengoWordPressStudy2014,covering10popularcategories, fromSEOtoe-commerce!
Casengo | Customer support software for email, chat and social media
What this study is all about

3. WP is used by big boys like…
WordPress (WP), by far the most popular CMS, powers 23.2%*of the web.
Casengo | Customer support software for email, chat and social media
Pretty cool stats**
* Source: http://w3techs.com/technologies/details/cm-WordPress/all/all (30thOctober 2014)
** Source: https://managewp.com/14-surprising-statistics-about-WordPress-usage
1.74.6 million sites run on WP
2.Currently over 34,100 plugins available
3.WordPress-related keywords score 37 million searches per month
4.WordPress.comgets more unique visitors than Amazon
5.48% of Technorati’s top 100 blogs run on WordPress

4. Casengo | Customer support software for email, chat and social media
Key takeaways
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5. Casengo | Customer support software for email, chat and social media
Key findings: top 10 plugin categories
From most frequently to least frequently used plugin categories.
1.
Web Analytics
Google Analytics
2.
SEO
WordpressSEO by Yoast
3.
Social
Jetpack
4.
Security
All in One WP Security
5.
E-Commerce
WooCommerce
6.
Caching
WPSuper Cache
7.
Images
WP Easy Gallery
8.
Forums
bbPress
9.
Live Chat
Casengo Live Chat Support
10.
A/B Testing
WP Landing Pages

6. Casengo | Customer support software for email, chat and social media
Hot plugins: Web Analytics & SEO
A/B Testing
Live Chat
Forums
Images
Caching
E-commerce
Security
Social
SEO
Web Analytics

7. Casengo | Customer support software for email, chat and social media
Most popular Web Analytics plugin*:
Google Analytics
Google Analytics
Top 3 Web Analytics plugins*
GoogleAnalyticsgeneratesdetailedstatisticsaboutawebsite'strafficandtrafficsourcesandmeasuresconversionsandsales.
10
*or integrated in other plugins (e.g. Yoast), or copy pasted directly into WordPress

8. Casengo | Customer support software for email, chat and social media
Most popular SEO plugin:
WordPress SEO by Yoast
WordPress SEO by Yoast
Top 3 SEO plugins
ThisSEOpluginhelpswebsitestooptimizeforsearchengines.Itoptimizes,amongstothers,pagecontent,imagetitles,metadescriptions,andXMLsitemaps.

9. Casengo | Customer support software for email, chat and social media
Most popular Social plugin:
Jetpack by WordPress.com
Top 3 Social plugins Jetpack by WordPress.com
This plugin was developed by the
folks over at Automattic. Jetpack adds
loads of useful features, like adding
social sharing to a site. This makes
managing a WordPress site a lot
easier.

10. Casengo | Customer support software for email, chat and social media
Most popular Security plugin: All in One WP Security & Firewall
All in One WP Security & Firewall
Top 3 Security plugins
Thissecuritypluginprotectswebsitesbycheckingvulnerabilitiesandimplementinglatesttechniquesandsecuritymeasures.
7

11. Casengo | Customer support software for email, chat and social media
Most popular e-commerce plugin:
WooCommerce
Top 3 E-commerce plugins WooCommerce
This plugin can transform each
WordPress websites into a
thoroughbred e-commerce store.
Aside from delivering enterprise
level quality and features,
WooThemes also offers e-commerce
themes and extensions.
6

12. Casengo | Customer support software for email, chat and social media
Most popular Cache plugin: WP Super Cache
WP Super Cache
Top 3 Cache plugins
Thispluginmakeswebsitesfasterbyturningdynamicpagesintostaticpages.Oncestaticpagesaregenerated,theyaredisplayedtovisitors,usinglessserverresourcesthandynamicwebpagesdo.
5

13. Casengo | Customer support software for email, chat and social media
Most popular Images plugin: WP Easy Gallery
WP Easy Gallery
Top 3 Images plugins
Thisgallerypluginallowsitsuserstoeasilycreateandmanagemultiplephotogalleriesthroughasimpleadmininterface.
4

14. Casengo | Customer support software for email, chat and social media
Most popular Forum plugin: bbPress
bbPress
Top 3 Forum plugins
ThisforumsoftwarewithatwistwasdevelopedbythecreatorsofWordPress.DiscussionforumscanbesetupeasilywithinaWordPress.orgpoweredsite.
3

15. Casengo | Customer support software for email, chat and social media
Most popular Live Chat plugin: CasengoLive Chat Support
Casengo
Top 3 Live Chat plugins
RecentlyfeaturedinWIREDasoneofEurope’shotteststart-ups, Casengodevelopssupportsoftwaretorespondtocustomersfasterandbetterthroughemail,socialmedia, andlivechat.Itschatpluginissupersimple.
2

16. Casengo | Customer support software for email, chat and social media
Most popular A/B Testing plugin:
WP Landing Pages
Top 3 A/B Testing plugins WP Landing Pages
This plugin creates landing pages (aka
conversion or splash pages), enabling
site owners to monitor and track
conversion rates, run A/B or multivariate
split tests on landing pages, and
increase lead flow.
1

17. Casengo | Customer support software for email, chat and social media
3 tips to get more out of your WordPress website
What?
Why?
How?
Security
•WordPress is vulnerable to security breaches.
•Brute force attacks slow down your website .
•Successful hacks cause brand damage like spam lists.
•Implement security updates.
•Use security plugins.
•Consider a website firewall.
Speed
•Most visitors don’t wait longer than 3 seconds for a site to load before leaving.
•Each second of delay causes 7% less conversion.
•Use caching.
•Reduce requests.
•Use a CDN for static content.
Conversion
•Fast personal interaction boosts conversion & retention.
•Calling a lead within 5 minutes doubles the chance to make a sale.
•Directly answering to objections or doubts boosts revenue.
•Offer live chat to answer quick questions to online visitors.
•Start structural A/B Testing to learn what resonates.
•Go to your website and think like a consumer: can you get what you want within 1 minute?

18. Super simplecustomer service software.