All data from public. Just for acedmic propose

1. E-commerce in Hong Kong
• Company background
• Registration Procedure
• Payment & Delivery
• Marketing
• Appendix
Prepared by Charlotte Lee
2013 Oct

2. •
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Found in 2012
• Watch + Jewellery selling
E-commerce in Kwai Hung
• Price Range: $170 - $2500
Market: 81% Hong Kong
Indiffiential: Network in local artistic

3. Consignment Contract is
confirmed
OMT produce Marketing
Content
Extra Marketing
Activities – extra $$
Doc to OMT
- Sample
- Description
- Material Image
- Stock listing
Ads only post in OMT
website & facebook
- Ads on magazine
- Celebrities
sponsorship
- Marketing campaigns
- Banners Ads
- Editorial ads
- Ads Post
ABC need to pay
administrative charge
$1500 /month or
$15000 / year
EVENT COMPLETED
READY TO SELL
OPTIONAL
Selling Price
40% OMT
60% ABC
OMT : collect
watch
ABC : 1-year
quality guarantee

4. Editorial ads on OMT
website
- Duration: 1 month
Ads on OMT website
-
Type C: Banner, 791 x 189 pixel
Direct link to your official website
Duration: 1 month
Ads on OMT Facebook
- Duration: 1 month

5. - Ads on magazine
- Celebrities sponsorship
- Marketing campaigns
1 Large + 1 small events HK$58000
•Leaflet and giveaways to passersby
Pre-event
•2000 phone stands + 1000 leaflets
• Promotion booth design and production + equipment
On-event
•Artists attend : Eddie + Rainky + Heyo + dancers
•Media invitation, press release
•Post event follow up
Post-event
•Report with video + photographs
•Sponsored celebrities + magazine interview

6. THANK YOU
• This presentation focus on how One Mall Time operate in
Hong Kong
• Evaluate the Optimization marketing activities in sales
platform
Prepared by Charlotte Lee
2013 Oct