1. SERY CONTENT DEVELOPMENT
Optimizing Your Facebook Page
Prepared for:
Prepared by: Chase Raynock, Sery Content Development
October 29, 2015
www.serycontentdevelopment.com

2. SERY CONTENT DEVELOPMENT
SOCIAL MEDIA TRAINING
Welcome
I would like to welcome you to the Facebook training seminar. What you will learn
today will help you and your company to develop a distinct voice in the social media
world. When used right, this voice will allow you to interact, engage, promote, connect
and so much more with your followers. This course will take you step-by-step through
setting up your fan page, curating posts, scheduling your posts, interacting with fans
and their feedback, and finally creating posts worth seeing.
Goals
The goal of this course is to ensure your proficiency in running and managing your
Facebook business page. This training will show you how to efficiently manage the
time you spend on Facebook, what to look at and watch for while you are on
Facebook, and to be continually curating from the Internet and the world around you.
And finally, but most importantly, how to use Facebook to make money!
A Few Things to Know Before We Start
Really thinking about all the advertising to see around you will be very important. When
you notice advertising in your daily life ask yourself what made you notice it both
visually and in the context you saw it.
I define curation as always paying attention to everything I see on and off-line. The
who, what, when, why, where, and of what has got my attention. Then I figure out
ways to use the information in current and future projects. Here is the definition from
the dictionary: ​select, organize, and present (online content, merchandise, information, etc.),
typically using professional or expert knowledge.
Facebook uses algorithms and its own scale to rate what people find interesting and interactive.
Being aware of what Facebook Likes and frowns upon will give you the leg up on your
competition of what YOU should be curating!
www.serycontentdevelopment.com

3. SERY CONTENT DEVELOPMENT
Outline
There is a section for notes questions or ideas on the last page.
• Page Setup
• Create Page Tab
• Filling out basic info
• Choosing the right profile picture and cover photo
• Setting favorites in audience
• Settings for your page
When you change Page Topic or About areas that FB generates, results for it will add and take away
certain sub categories. If you change one of these make sure and go back and take a look at the whole
Setup again. Things have changed which is a pain in the ass, but not the end of the world!
• Page info
• General tab
• Messaging
• Post attribution
• Notifications
• Page roles
• People and other pages
• Preferred page audience
• Apps
• Using Instagram in conjunction with your Facebook page
• Featured
• Page Support
• Place Tips
• Activity Log
• Page Navigation
• Create call to action
• Create event
• Create post
• Schedule post
• Photos and creating albums
• Post insights and analytics
www.serycontentdevelopment.com

4. SERY CONTENT DEVELOPMENT
• Publishing tools/Facebook Ads
5 MINUTE BREAK
• The Dos and Don'ts of Managing Your Page
-Have a core content strategy statement to answers these questions:
-What is the organization’s mission?
-Who is the target audience?
-What are the business goals?
-What are the content objectives?
• How to stay out of the rabbit hole!
• Curate what you see
• Share now​ or ​Share Later, That is the Question.
• Set an alarm!
• Reviews and their importance
• Stay Engaging, Relevant and Personal
• Closing Comments and Questions
Notes:
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