This presentation was given by ChatterBlast to local Philly DoGooder campaign participants on 12/13/2012.

1. ChatterBlast Media is a social media strategy and
marketing firm that helps organizations reach their
current and potential customer communities.
We work with businesses, non-profit organizations
and government entities.

2. Clients
• AARP
• American Public Media
• Dining Out For Life International
• Diana Nyad
• Dex One
• Integrity Staffing
• National Institutes of Health
• City of Philadelphia
• Drexel University
• Philadelphia Parking Authority
• Spark Energy
• SEI Investments
• Reading Terminal Market
• Women’s Way

3. Diana Nyad

4. Diana Nyad

5. Dining Out For Life

7. Multiple inputs and outputs

8. Information consumption is changing…

9. The power of the “re-tweet”

10. Measurement

11. Challenges & Considerations
• Motivation
• Noise
• Connection
• Reward
• Over communication
• Mixed messages
• Fatigue

12. Sharing vs. Engagement
• Information sharing
• Pre-planned content
• Organized
• Frequency varies
• Engagement
• Unplanned
• Quick response

13. The Content Mix – “Rule of Thirds”
Sales
Industry-Related
Off-Topic

15. #creatingstrategy
Address the unique
challenges of company
Monitor activity
Understand the specific
and analyze the data
attributes of each platform

16. #activatestrategy
More videos, more photos, less focused on active participation.

23. Tools
• Direct mail
• Phone calls
• Email
• Social media
• Advertising
• Volunteers
• Partnerships
• Blogs and comments

24. Tools
• Images
• Memes
• Infographics
• Video
• Testimonials
• Personal stories
• Emotion
• Influencers

25. Tools

26. Twitter doesn’t know geography!

27. Influencers

28. Influencers

29. Tools

30. Q&A

31. Thank you!
Matthew Ray
matt@chatterblast.com
Evan Urbania
evan@chatterblast.com
www.ChatterBlast.com
@ChatterBlast