2010: GovLoop Webinar: Getting Your Message Out
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Presentation showing how to effectively deliver a message via social media
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2010: GovLoop Webinar: Getting Your Message Out
- 1. Getting Your Message Out Reaching Constituents Where They Live (online) Carol A. Spencer Web Manager, Morris County NJ Treasurer, National Association of Government Webmasters October 7, 2010
- 2. Establish the need Daily and Sunday Newspaper Circulation Declines → Daily & Sunday circulation about 48M → Big city metros took the biggest hit → Investment in print is waning Source: stateofthemedia.org
- 3. Establish the need Source: pewresearch.com
- 4. Establish the need Who’s reading newspapers? • Sunday: In 1998, 56% of 18 – 24 year olds (9M). Today, 40% (7.7M) • Sunday: In 1998, 71% of 35 – 54 year olds (38M). Today, 56% (34M) Who’s on Facebook? • 2009: US Males – 17.7 million; US Females – 23.4 Million • 2010: US Males – 43.9 million; US Females – 56.0 Million Who’s using mobile? • Facebook: more than 25 million US mobile users • Twitter: almost 5 million US mobile users Source: naa.org, facebook.com, mashable.com
- 5. Establish the need Who’s reading newspapers? • Sunday: In 1998, 56% of 18 – 24 year olds (9M). Today, 40% (7.7M) • Sunday: In 1998, 71% of 35 – 54 year olds (38M). Today, 56% (34M) Who’s on Facebook? • 2009: US Males – 17.7 million; US Females – 23.4 Million • 2010: US Males – 43.9 million; US Females – 56.0 Million Who’s using mobile? • Facebook: more than 25 million US mobile users • Twitter: almost 5 million US mobile users Source: naa.org, facebook.com, mashable.com
- 6. Handling the Objections We can’t do this! • We have no money in the budget. • We don’t have enough staff. • No one understands it. • • • • • We can’t control it People will say awful things Everyone will see those awful things It’s not secure. What if confidential stuff is leaked? • Who’s liable for what they say? • Who’s going to respond for us? • Taxpayers will go nuts if they see employees playing with this
- 7. Handling the Objections We can’t do this! We don’t want to do this! • We have no money in the budget. • We don’t have enough staff. • No one understands it. • • • • • We can’t control it People will say awful things Everyone will see those awful things It’s not secure. What if confidential stuff is leaked? • Who’s liable for what they say? • Who’s going to respond for us? • Taxpayers will go nuts if they see employees playing with this
- 8. Handling the Objections We can’t do this! • We have no money in the budget. • We don’t have enough staff. • No one understands it. We don’t want to do this! • • • • • Should we keep our employees off this stuff? • Who’s liable for what they say? • Who’s going to respond for us? • Taxpayers will go nuts if they see employees playing with this We can’t control it People will say awful things Everyone will see those awful things It’s not secure. What if confidential stuff is leaked?
- 9. Benefits Extends the reach of information Expands public participation Provides for immediate response Creates Community Builds Trust Can be done with free or cheap tools
- 10. Benefits Extends the reach of information Expands public participation Provides for immediate response Creates Community Builds Trust Can be done with free or cheap tools
- 11. If you want it to work… Don’t stop once you start. Remember you’re building a community. Credibility and trust, once lost, are hard to rebuild.
- 12. Contact Information National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ Flickr Flickr.com/photos/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US This presentation: MorrisCountyNJ.gov/learning20/resources.asp
Notes de l'éditeur
- Administrator: who on the staff will do this? Already over-burdened. (People are already doing it. Survey the employees as to who is doing it at home. Assign one of them) Elected Officials: worried about image, message control. This is scary. (People are already commenting. Cite letter to the editor scenario) Legal: worried about liability, terms of use, response responsibility, is it playing? (Not playing. Paradigm shift in communications.)
- Administrator: who on the staff will do this? Already over-burdened. (People are already doing it. Survey the employees as to who is doing it at home. Assign one of them) Elected Officials: worried about image, message control. This is scary. (People are already commenting. Cite newspaper issue.) Legal: worried about liability, terms of use, response responsibility, is it playing? (Not playing. Paradigm shift in communications.)
- Administrator: who on the staff will do this? Already over-burdened. (People are already doing it. Survey the employees as to who is doing it at home. Assign one of them) Elected Officials: worried about image, message control. This is scary. (People are already commenting. Cite newspaper issue) Legal: worried about liability, terms of use, response responsibility, is it playing? (Not playing. Paradigm shift in communications. Create policies)
- I understand the IT perspective, Public Information perspective, and Elected Official perspective of social media.