1. Chelsea Howsin
AS Media: Market research analysis
The majority
responded with this Stereotypically it
conventional self- could be argued
image of society, that we have an
with the majority idealist image of
voting with a girl as the
‘independent’ and grouped
‘individual’ however convention al
in saying this, majority voted
ironically the with: ‘obsessive’,
category ‘girl’, ‘insecure’
‘trendsetter’ has no and ‘self-
votes suggesting conscious
this conventional
lifestyle isn’t met.
Conventional lifestyles in relation to magazines:
NME/Rock/Indie magazines: rebellious  independent  individual  trendsetter  Goths  Emo
Top of the Pops: girly  fan girl  dependent  obsessive  self conscious  popular

2. Chelsea Howsin
AS Media: Market research analysis
The majority of viewers who
responded we’re females suggesting
that
The majority of viewers who responded to my survey are
mainly teens-young adults. Allowing me to construct my
music magazine to a specific age group (e.g. young, fresh
artists/bands  appealing to that age group)

3. Chelsea Howsin
AS Media: Market research analysis
Most viewers who replied were mainly students,
suggesting I should construct my magazine in a way
in which is appealing to students.
The majority of the
audience who
responded like R&B
music. If
stereotypically
analysing I could
suggest that the
majority who However it can also be inferred that ‘indie’ and
responded are ‘alternative’ music is highly similar, so if both results are
young, black combined I have a higher average score than ‘R&B’, so I
could base my magazine on the conventions of NME...
females  so shall
I base my magazine
on a magazine like
‘vibe’?

4. Chelsea Howsin
AS Media: Market research analysis
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Superficially I
could say the
majority voted
for clothes as it
essential The brand
however I could converse/vans
also assume that are potentially
these people associated with
take pride in NME readers, so
their people who
appearance. would associate
themselves as
‘indie’ e.c.t.
However these
brands have
potentially
progressed to
become a
‘mainstream’
branding because
the majority of
teens own these
brands.

5. Chelsea Howsin
AS Media: Market research analysis
When constructing my music magazine I have
to refrain from subjectivity and be open minded
to objectivity, as I’m appealing to a lifestyle not
just a single minded idea.