SEO seminars in perth, Joondalup, Western Australia

SEO Seminars in
Perth, Western
Australia

http://www.websiteseoaustralia.com.au

Look at the contents of
one of our SEO
Seminars in Perth,
Western Australia

We provide in-depth
information!


SEO, browsers and search engines
• If you build it they will come err not really
• What is SEO?
• Onsite and offsite SEO
• White hat vs. Black hat SEO
• Browsers vs. Search engines
• Different search engines
• How search engines work
• Organic and paid search results


Essential SEO concepts
• URL names • Html header area
• Index.htm - the home page • Html title
• Webpage structure
• Html description
• PageRank
• Html keyword meta tags
• Link juice
• Heading tags within a webpage
• HTML page structure
• Graphic files are stored
separately


White hat SEO
• Google webmaster guidelines
• Content is king
• Freshness
• Loading speed
• Quality back links


Black hat SEO techniques
• What is ‘black hat SEO’?
• Hiding keywords in text at the bottom of a page
• Hiding keywords within picture alt tags at the bottom of a page
• Excessive doorway pages
• Duplicate content
• Auto blogs and syndicated content
• Google penalties


Negative factors affecting your website SEO

• Some SEO activities can negatively affect your Google listing
• Broken links
• Bad web coding
• Links to, or from, bad websites
• Take care with reciprocal links
• Spelling


Keywords
• Thinking about keywords
• Competitor keywords
• Keyword research using Google AdWords
• Using keywords within a website


Links
• Reciprocal links
• Link issues
• Internal links vs. External links
• Investigating inbound external links
• Buying in links
• Using directories & blogs
• Australian business directory sites
• Article submission web sites


Localised search issues
• Localising a search to a suburb or city
• Use local place names in the keywords
• Google local page


New media and social media
• YouTube
• Google+1
• Facebook
• Twitter
• LinkedIn


Technology issues
• Browser compatibility, screen size and screen resolution
• Hardware compatibility, Macs, PCs, mobile phones and tablets
• Flash and java issues
• Static vs. Dynamic web sites


Miscellaneous issues
• Open directory project
• Site maps
• Fav icon
• Site design issues and navigation


Useful SEO tools
• Google analytics
• Checking for live broken links
• Code validity checkers
• Submitting your site to Google
and other search engines
• Google webmaster tools


Auditing your own site
1 for common website mistakes
• Are you using the right keywords to optimise your site?
• How well does your website show in Google, Yahoo and Bing?
• Website loading speed
• Broken links
• Broken images
• Picture only websites
• No relevant keywords in a page
• Number of back links
• Google PageRank


• Alt tags
• Website title
• Website description
• Website keywords
• Ease of navigation and menu issues
• Spelling and grammatical issues
• Flash and java issues
• Website appearance in different browsers
• Computer monitor size and screen resolution (left-right scrolling).
• Favicon


• Heading tags
• Site map
• Open directory project
• How many pages of your website are indexed in Google?
• W3C validation
• Home page printability
• File names
• PDF file size issues
• Copyright statements and privacy policies
• Do all the major search engines know about your website?


• Flash file sizes.
• Google map
• Google places page.
• Underlined text
• Page ‘under construction’.
• Flash or graphical intro pages
• Text used within links
• Online payment system and security issues


• Home page file size
• Java issues
• Contact page
• Display your prices
• International issues
• Opening links in new windows
• Text size
• Use of styles
• Use an external CSS file


• Use an external CSS file
• '404 error page' handling
• Blind alley pages
• Pop-ups
• Background music
• Do not use hidden text to try
and trick the search engines
• Use standard fonts


• Frames
• Do not use auto run videos
• Do not use animated gifs
• Keep content up to date
• Beware of seasonal messages
• Low contrast between the text and background colours
• Beware of background graphics


Trust factors – turning your website visitors
into customers

• On the web, you are your website
• Broken links and broken graphics will hurt your credibility
• Secure encryption
• Norton, MacAfee and AVG safe sites
• Trust accreditation schemes


Evaluating SEO companies
• Buyer beware
• What is the Google PageRank of the SEO company’s own website?
• How well does the SEO company’s website show up in the Google search
results?
• Does the SEO company’s own website have broken links?
• How many back links are there to the SEO company’s own website?
• Is the SEO company’s website easy to navigate?
• Clear pricing policy
• Do they provide examples of their SEO success stories?


Common claims from SEO
companies you should avoid
• Take you time when selecting an SEO company.
• Spam emails that offer cut price SEO services.
• First page Google ranking guaranteed in 24 hrs.
• Companies that guarantee top 10 Google ranking.
• Companies that offer to submit your website
to 'hundreds of search engines'


Common claims from SEO companies
you should avoid
• Companies that offer to submit your website to 'thousands of directory
listings'.
• Companies that claim to have cracked the Google search algorithms.
• Companies that claim to 'know someone that works for Google'.
• Companies that refuse to discuss their methods of getting you a
higher ranking, as it is a secret formula!
• Companies that guarantee the lowest priced SEO service.
• Companies that offer SEO software that you can run to totally optimize
your website and get a guaranteed page one ranking.


NOTE: Course contents will change over time

For more information
please see our website

www.WebsiteSEOaustralia.com.au


SEO seminars in perth, Joondalup, Western Australia

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