If you are not a designer but would like to create nice looking PowerPoints, it is possible. Take it from a medical marketer (who is a designer wanna be) like me.

1. Not a
designer?
You can still
make great
presentations

2. Warning:
This presentation
prepared by a designer
(But a medical marketer named Chen)
WAS NOT

3. have one purpose
PRESENTATIONS

4. The Objective
• Move People from point A to Point B
To move an
audience
Point B
Picture by Stig Nygaard
Point A

5. they can help
drive ideas

6. “ There is nothing
more powerful than
an idea whose
time has come.”
Victor Hugo

7. change
that may even

8. Picture by 51035816082@N01

9. Here’s why
But Most Presentations Fail!

10. A complicated story
(what the hell is the presenter going on about??)
Picture by brewbooks

11. Insufficient preparation
Only 25% of executives prepare more than
2 hours for an important presentation
Picture by michael_swan

12. Busy unfocused slides
(with too much text & too few visuals)

13. Zero credibility
(Are these real people? Seriously?)

14. the result?

15. Audience
boredom!
Picture by 35066966@N07

16. Audience
hostility!
Picture by 38209299@N08

17. So how can you
survive your next
presentation?
Picture by John Hynes Photography

18. 1
the right ingredients
Prepare

19. The single most important thing you can do
to dramatically improve your presentations
is to have a story to tell before you work
on your PowerPoint file.
Cliff Atkinson, Beyond Bullet Points

20. Know your story
Picture by Express monorail

21. Make your
story DEAD
simple

22. “If you can't explain
it simply, you don't
understand it well
enough.” Albert Einstein
Picture by eff-kay

23. Picture by 15527575@N03
Hemingway wrote a 6-word story,
saying it is one of his best:

24. For Sale: Baby Shoes. Never Worn.
Picture by 15527575@N03

25. Yup, that’s a story

26. Once upon a time____________. Every day
____________. One day____________. Because of that,
____________. Because of that,_____________. Until
finally___________.
Pixar films follow the same story line*:
From an article by Carmine Gallo in Forbes

27. The pitch for “Finding Nemo”:
Picture by JD Hancock
Once upon a time there was a widowed fish
named Marlin who was extremely protective of his
only son, Nemo.
Every day, Marlin warned Nemo of the ocean’s
dangers and implored him not to swim far away.
One day in an act of defiance, Nemo ignores his
father’s warnings and swims into open water.
Because of that, he is captured by a diver and
ends up as a pet in the fish tank of a dentist.
Because of that, Marlin sets off on a journey to
recover Nemo….
Until finally Marlin and Nemo find each other,
reunite, and learn that love depends on trust.
From an article by Carmine Gallo in Forbes

28. Picture by Rayhego
Tell the story
to a friend
(even a young one)

29. If you can’t tell it
fluently & interestingly,
it is still not good enough
Picture by Jd Hanck

30. Go back to the
drawing board
until you get it right

32. that are your strongest points
Picture by Pilippe Put

33. because studies have shown
that adding mildly favorable
information dilutes the impact
of highly favorable information
Focus only on the
main messages
Picture by visualpanic

34. the number of slides
Don’t be too concerned over

35. It isn’t that important

36. as long as you pace
yourself correctly
y
Picture by Dance Photographer - Brendan Lally's

37. One IDEA
per slide
(If possible, have)

38. an extra slide is FREE
The best part?
Picture by Camdiluv ♥

39. 2
Picture by nemuneko.jc
Text on slides
Follow the recipe diligently

40. Keep words to a minimum
Be silent, or say something
better than silence

41. Use bullet points sparsely
Picture by Sean MacEntee

42. No buzzwords please
Everyone is tired of
this overused jargon
Picture by whiz-ka

43. Play: Find the buzzword!

44. Have you found them?

45. Read
Design: Can they
what’s on screen?
Are you sure?

46. Size ContrastType

47. Calibri
Ariel
Century Gothic
Gil Sans
Use a standard
(boring) font?
Go for a fresh
(free) font?
Type

48. If you are using a non-standard font
it may look different on a different
computer. Save it as a PDF or
make sure all recipients have the
same font installed.
Type

49. 3 methods to ensure fonts
can be seen at a distance*
Size
View monitor
from the same
distance in feet
as the inch-size
of the monitor
(13.3’’ should be
viewed at 13.3ft.)
* from slide:ology by Nancy Duarte
Put the slide
sorter view at
66%
(It is located on
the bottom right
of PowerPoint)
Divide the age of
the oldest person
in the room by
two
1 2 3

50. Contrast
Photo Credit: <a
href="http://www.flickr.com/photos/10635496
@N07/2316833560/">unleashingmephotogra
phy</a> via <a
href="http://compfight.com">Compfight</a>
<a
href="http://creativecommons.org/licenses/by
/2.0/">cc</a>
Colors on
opposite sides
of the color
wheel will give
your text the
best contrast
against the
background
Contrast

51. 3
The power of images
Picture by ShironekoEuro
Visuals

52. Picture by ShironekoEuro
In color they look much better

53. Reading is
inefficient
Pictures beat text
because
for us

54. “I heard it” 10%
remembered
“I saw it” 35%
remembered
65%
remembered
“I heard & saw it”
Memory after 3 days

55. Which is faster to comprehend?
Which of the following
is faster to understand?

56. & by 21064423@N08Pictures by 25901680@N00

57. & by 21064423@N08Pictures by 25901680@N00
Coined as:
The Picture Superiority Effect
Called The Picture Superiority Effect

58. Picture by orangeacid

59. Images influence your credibility
Picture by edenpictures

60. Picture by edenpictures
Yup!No way If you must
We relate to real & authentic
(people and situations)

61. No clip-art or faceless people

62. Avoid “plastic pictures” on image banks
(unless you must of course)

63. True Story
I saw this
(stunning) image-
bank model in the
materials of
several companies
AND
on a bus stop near
my home town

64. Click for a 2-minute
video about stock
photography
(It’s funny & sad)

65. Who’s your daddy?
So…use your own
(Friends and Family)
Picture by Shir Eshel

66. Use Creative Commons
Selecte comercial and check creative
comoon rights
"http://www.flickr.com/photos/45940879
@N04/5996465579/">Kalexanderson
There are thousands of
AUTHENTIC & FREE
images you can use
under the creative
commons (cc) license
Picture by Kalexanderson

67. compfight.com is a great source for
images (select the commercial option)
Don’t forget to check the license and give attribution

68. Authorstream.com lets you embed
images directly into a presentation

69. 4
Design
Add the Midas touch

70. Empty space has meaning. Use it.
Picture by The U.S. Army

71. Do not stretch. Go high res.
Picture by Randy Son Of Robert
A pixelated picture makes you look bad

72. Create unity
Use repetitive themes between slides
(such as color, text, elements)
Picture by pasukaru76

73. Use Colorlovers
for great color
combinations

75.  

77. Recap

78. Ingredients Visible Text
Right Image Touch ups

79. Thank you!
Chen Sirkis
Would you like to join our
medical marketing blog
and receive a FREE copy of an
ebook with more presentation tips?
click