1. WE’RE ALL
MAD
HERE
Champagne
Brunch
AVANTE
GARDE

2. EVENT: We’re All MAD – Champagne Brunch
LAUNCH DATE: 5/19/13
TIME: 1 pm – 8pm
VENUE: LMNT
TARGET MARKET: Urban/25-35/M/F
AVANTE
GARDEWe’re All MADHere– Champagne Brunch

3. AVANTE
GARDEWe’re All MADHere– Champagne Brunch

4. In an effort to increase growth (traffic/profits) and exposure of
LMNT, it will execute a monthly event, a Sunday Champagne Brunch.
WE’RE ALL MAD HERE will be themed based on “Alice in
Wonderland”. The focus of the event will be Champagne/Premium
spirits bottle service. Based on the fact that the majority of On
premise accounts in the Miami market, which are designed
specifically for table service, profit close to 80% of revenue from
bottle service. Bottle service consumers want the real estate,
prestige and attention.
Bottle service and brand awareness can be attracted at all levels
when the visual stimulation is present. Consumers tend to order by
the “brand” therefore presentation is key. Engaging bottle service
consumers and general consumers will gain the necessary brand
exposure as well as cause a contagious effect and increase volume.
Effective branding for the event through precise activation including
bottle service ritual will create a perception that there is no other
event quite like WE’RE ALL MAD HERE. Its vital for the consumer to
believe that it is some- thing exceptional.
AVANTE
GARDEWe’re All MADHere– Champagne Brunch

5. STAFF:
 Chef/Sous
 Door Host (Stand)
 Servers (4)
 Bus Boy/Bar Back (2)
 Bartenders (2)
 DJ
 Security
 Entertainment talent/Dancers
 Marketing
 Promoters
MARKETING
• Visual Theme Designed
• Marketing Material
• Social Media Outlets
• PR Outreach (Media/Print)
AVANTE
GARDEWe’re All MADHere– Champagne Brunch

6. POS:
 Bottle Service Kits
 Champagne Flutes
 Ice Buckets
Bottle servers/Wait staff trained on product and Drink Strategy.
BOTTLE SERVICE PACKAGES
DRINK STRATEGY (THEMED):
• We’re All Mad Mimosa
• Mad Hatter
• Bloody Alice
• White Rabbit
We’re All MAD Here– Champagne Brunch
AVANTE
GARDE

7. Bottle Service Ritual Activation – Elements
 Champagne Tub Presented for bottle service
based on quantity/ type
 All Bottles will be tagged “Drink Me”
 Delivered by bottle service waitresses (4 min)
determine uniform
 Bottle sparklers and/or low-smoke designed for
indoor
 Work w/ lighting in account to dim lights to steer
focus to presentation-Work in theme music (when
possible)
We’re All MAD Here– Champagne Brunch
AVANTE
GARDE

8. FOOD INSPIRATION
We’re All MAD Here– Champagne Brunch
AVANTE
GARDE

9. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

10. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

11. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

12. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

13. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

14. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
ART INSPIRATION

15. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
ART INSPIRATION

16. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
DÉCOR INSPIRATION

17. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
FURNITURE INSPIRATION

18. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
ENTERTAINMENT INSPIRATION

19. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
ELEMENT INSPIRATION
Custom Cards – Branded
LMNT/E vent
Custom themed photo booth

20. We’re All MADHere– Champagne Brunch
AVANTE
GARDE
INVITE INSPIRATION