SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Presented by
How to help your clients      Cher Jones,
                             Social Media
get ready for the social        Trainer

job hunt in 7 steps




                           www.sociallyactive.ca
92% of employers will recruit with social media


               • 93% LinkedIn
               • 66% Facebook
               • 46.6% Twitter




                        (Jobvite Social Recruiting Survey-2012)
                                              www.sociallyactive.ca
When do employer check online profiles



               47% before the first contact
               27% after the phone interview
               4% before the offer

               2011 survey results from Reppler.com/Lab42




                                                    www.sociallyactive.ca
People miss out on opportunities because...


               • Posted inappropriate
                 pictures/info
               • Shared confidential info about
                 a past employer
               • Made discriminatory comments
               • Lied about their qualifications
               • Bad mouthed past employer
               • Showed poor communication
                 skills



                                   www.sociallyactive.ca
People attract opportunities when...

         • Accounts support their
           qualifications
         • Awards & accolades were
           visible
         • Showcased a good
           “feel”/fit
         • Conveyed a professional
           image
         • Displayed creativity
         • Had good references


                         www.sociallyactive.ca
YOUR
   7 point check
to help your clients get ready
    for the social job hunt
                        www.sociallyactive.ca
#1   Conduct an online reputation audit


             •   Your name
             •   Name, city
             •   Your email address(es)
             •   Old usernames
             •   Go back at least 10 pages
             •   Check images too!




                                www.sociallyactive.ca
#2   Clean up any negative digital dirt


                 Delete Negative
                 •old accounts
                 •pictures
                 •comments
                 •posts
                 •videos
                 •applications/games
                 •groups
                 •contacts/friends

                             www.sociallyactive.ca
#3   Review profile first impression snapshot




                                   www.sociallyactive.ca
#4   Identify and add relevant key words




                              www.sociallyactive.ca
#5   Check for consistency and formatting




                               www.sociallyactive.ca
#6   Suggest and encourage social activity




                                www.sociallyactive.ca
#7   Include social links in email signature




                                 www.sociallyactive.ca
Coaching your clients in 7 easy steps!
RECAP
1.   Conduct and online reputation check
2.   Digital dirt clean up
3.   Review profile first impression snapshot
4.   Identify and add keywords
5.   Check for consistency & formatting
6.   Suggest & encourage activity/updates
7.   Add social link to email signature
Questions




    sociallyactive.ca
www.sociallyactive.ca
Thank you! Let’s get connected.

Cher Jones, Social Media Trainer
cher@sociallyactive.ca

Facebook.com/SociallyActiveTraining
Twitter.com/itscherjones
Linkedin.com/in/itscherjones




                                          sociallyactive.ca
                                      www.sociallyactive.ca

Contenu connexe

Tendances

Personal Branding: How to manage your online brand
Personal Branding: How to manage your online brandPersonal Branding: How to manage your online brand
Personal Branding: How to manage your online brandCher Jones
 
Social Media for SMB and PMP
Social Media for SMB and PMPSocial Media for SMB and PMP
Social Media for SMB and PMPPeter Gailey
 
2011 Q1 BYOH Job Search Webinar Posted PDF
2011 Q1 BYOH Job Search Webinar Posted PDF2011 Q1 BYOH Job Search Webinar Posted PDF
2011 Q1 BYOH Job Search Webinar Posted PDFPaul DeBettignies
 
Finding jobs in the social media savvy millennium
Finding jobs in the social media savvy millenniumFinding jobs in the social media savvy millennium
Finding jobs in the social media savvy millenniumDonna Serdula
 
Personal Brand of Zachary Lasko
Personal Brand of Zachary LaskoPersonal Brand of Zachary Lasko
Personal Brand of Zachary LaskoZflo15
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrandKennyKelly5
 
How to use social media to build and leverage your personal brand
How to use social media to build and leverage your personal brandHow to use social media to build and leverage your personal brand
How to use social media to build and leverage your personal brandMalcolm Gordon
 

Tendances (8)

Personal Branding: How to manage your online brand
Personal Branding: How to manage your online brandPersonal Branding: How to manage your online brand
Personal Branding: How to manage your online brand
 
Social Media for SMB and PMP
Social Media for SMB and PMPSocial Media for SMB and PMP
Social Media for SMB and PMP
 
2011 Q1 BYOH Job Search Webinar Posted PDF
2011 Q1 BYOH Job Search Webinar Posted PDF2011 Q1 BYOH Job Search Webinar Posted PDF
2011 Q1 BYOH Job Search Webinar Posted PDF
 
Online Reputation
Online ReputationOnline Reputation
Online Reputation
 
Finding jobs in the social media savvy millennium
Finding jobs in the social media savvy millenniumFinding jobs in the social media savvy millennium
Finding jobs in the social media savvy millennium
 
Personal Brand of Zachary Lasko
Personal Brand of Zachary LaskoPersonal Brand of Zachary Lasko
Personal Brand of Zachary Lasko
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrand
 
How to use social media to build and leverage your personal brand
How to use social media to build and leverage your personal brandHow to use social media to build and leverage your personal brand
How to use social media to build and leverage your personal brand
 

Similaire à The Social Media Job Hunt- 7 Easy Steps to Get Ready to Find A Job Using Social Media

Socially Active Job Developer
Socially Active Job DeveloperSocially Active Job Developer
Socially Active Job DeveloperCher Jones
 
How to Use Social Media to Get a Job in 2012
How to Use Social Media to Get a Job in  2012How to Use Social Media to Get a Job in  2012
How to Use Social Media to Get a Job in 2012Cher Jones
 
10 Ways To Make Social Media Work For You
10 Ways To Make Social Media Work For You10 Ways To Make Social Media Work For You
10 Ways To Make Social Media Work For YouFace It! Social Media
 
Degrees2Dreams: Training students and career counselors to use social media i...
Degrees2Dreams: Training students and career counselors to use social media i...Degrees2Dreams: Training students and career counselors to use social media i...
Degrees2Dreams: Training students and career counselors to use social media i...Innovation Media Consulting
 
Managing Your Digital Footprint
Managing Your Digital FootprintManaging Your Digital Footprint
Managing Your Digital FootprintDigital Visitor
 
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
 
Link, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobLink, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobSarah Rach
 
3 - 7 Crazy Ways to Put Your LinkedIn Profile on Steroids
3 -  7 Crazy Ways to Put Your LinkedIn Profile on Steroids3 -  7 Crazy Ways to Put Your LinkedIn Profile on Steroids
3 - 7 Crazy Ways to Put Your LinkedIn Profile on SteroidsDana Shaut
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaReading Room
 
Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011chill
 
The Brand of YOU: Using Social Media & Building Your Online Reputation
The Brand of YOU: Using Social Media & Building Your Online Reputation The Brand of YOU: Using Social Media & Building Your Online Reputation
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaSimon Nash
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092guest872c894
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plusbbmarketingplus
 
Your Social Media Brand Starts With A Plan
Your Social Media Brand Starts With A Plan Your Social Media Brand Starts With A Plan
Your Social Media Brand Starts With A Plan Cher Jones
 
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding with social media  by Barbara Bix, BB Marketing PlusPersonal branding with social media  by Barbara Bix, BB Marketing Plus
Personal branding with social media by Barbara Bix, BB Marketing Plusbbmarketingplus
 
The Social World of HR and Recruiting
The Social World of HR and RecruitingThe Social World of HR and Recruiting
The Social World of HR and RecruitingKeith McIlvaine
 

Similaire à The Social Media Job Hunt- 7 Easy Steps to Get Ready to Find A Job Using Social Media (20)

Socially Active Job Developer
Socially Active Job DeveloperSocially Active Job Developer
Socially Active Job Developer
 
How to Use Social Media to Get a Job in 2012
How to Use Social Media to Get a Job in  2012How to Use Social Media to Get a Job in  2012
How to Use Social Media to Get a Job in 2012
 
10 Ways To Make Social Media Work For You
10 Ways To Make Social Media Work For You10 Ways To Make Social Media Work For You
10 Ways To Make Social Media Work For You
 
Degrees2Dreams: Training students and career counselors to use social media i...
Degrees2Dreams: Training students and career counselors to use social media i...Degrees2Dreams: Training students and career counselors to use social media i...
Degrees2Dreams: Training students and career counselors to use social media i...
 
Managing Your Digital Footprint
Managing Your Digital FootprintManaging Your Digital Footprint
Managing Your Digital Footprint
 
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
 
Link, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobLink, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream job
 
3 - 7 Crazy Ways to Put Your LinkedIn Profile on Steroids
3 -  7 Crazy Ways to Put Your LinkedIn Profile on Steroids3 -  7 Crazy Ways to Put Your LinkedIn Profile on Steroids
3 - 7 Crazy Ways to Put Your LinkedIn Profile on Steroids
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011
 
The Brand of YOU: Using Social Media & Building Your Online Reputation
The Brand of YOU: Using Social Media & Building Your Online Reputation The Brand of YOU: Using Social Media & Building Your Online Reputation
The Brand of YOU: Using Social Media & Building Your Online Reputation
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Career Fair Networking
Career Fair NetworkingCareer Fair Networking
Career Fair Networking
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plus
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Brand "You"
Brand "You"Brand "You"
Brand "You"
 
Your Social Media Brand Starts With A Plan
Your Social Media Brand Starts With A Plan Your Social Media Brand Starts With A Plan
Your Social Media Brand Starts With A Plan
 
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding with social media  by Barbara Bix, BB Marketing PlusPersonal branding with social media  by Barbara Bix, BB Marketing Plus
Personal branding with social media by Barbara Bix, BB Marketing Plus
 
The Social World of HR and Recruiting
The Social World of HR and RecruitingThe Social World of HR and Recruiting
The Social World of HR and Recruiting
 

Plus de Cher Jones

How ABC's #Scandal used Social Media to Own Thursday Night TV
How ABC's #Scandal used Social Media to Own Thursday Night TVHow ABC's #Scandal used Social Media to Own Thursday Night TV
How ABC's #Scandal used Social Media to Own Thursday Night TVCher Jones
 
99 Problems But My Brand Ain't One
99 Problems But My Brand Ain't One99 Problems But My Brand Ain't One
99 Problems But My Brand Ain't OneCher Jones
 
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #TrendingSocial Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #TrendingCher Jones
 
A beginner's guide to Facebook Pages for Non-profits
A beginner's guide to Facebook Pages for Non-profitsA beginner's guide to Facebook Pages for Non-profits
A beginner's guide to Facebook Pages for Non-profitsCher Jones
 
How to Talk to Your Employees About Social Media
How to Talk to Your Employees About Social MediaHow to Talk to Your Employees About Social Media
How to Talk to Your Employees About Social MediaCher Jones
 
Yes, Facebook Can Help You Get A Job ( Student Edition)
Yes, Facebook Can Help You Get A Job ( Student Edition)Yes, Facebook Can Help You Get A Job ( Student Edition)
Yes, Facebook Can Help You Get A Job ( Student Edition)Cher Jones
 
How to Become the Entrepreneur You've Been Putting Off
How to Become the Entrepreneur You've Been Putting OffHow to Become the Entrepreneur You've Been Putting Off
How to Become the Entrepreneur You've Been Putting OffCher Jones
 
Using Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActiveUsing Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActiveCher Jones
 
Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )Cher Jones
 

Plus de Cher Jones (9)

How ABC's #Scandal used Social Media to Own Thursday Night TV
How ABC's #Scandal used Social Media to Own Thursday Night TVHow ABC's #Scandal used Social Media to Own Thursday Night TV
How ABC's #Scandal used Social Media to Own Thursday Night TV
 
99 Problems But My Brand Ain't One
99 Problems But My Brand Ain't One99 Problems But My Brand Ain't One
99 Problems But My Brand Ain't One
 
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #TrendingSocial Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
 
A beginner's guide to Facebook Pages for Non-profits
A beginner's guide to Facebook Pages for Non-profitsA beginner's guide to Facebook Pages for Non-profits
A beginner's guide to Facebook Pages for Non-profits
 
How to Talk to Your Employees About Social Media
How to Talk to Your Employees About Social MediaHow to Talk to Your Employees About Social Media
How to Talk to Your Employees About Social Media
 
Yes, Facebook Can Help You Get A Job ( Student Edition)
Yes, Facebook Can Help You Get A Job ( Student Edition)Yes, Facebook Can Help You Get A Job ( Student Edition)
Yes, Facebook Can Help You Get A Job ( Student Edition)
 
How to Become the Entrepreneur You've Been Putting Off
How to Become the Entrepreneur You've Been Putting OffHow to Become the Entrepreneur You've Been Putting Off
How to Become the Entrepreneur You've Been Putting Off
 
Using Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActiveUsing Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActive
 
Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )Social Media Job Search (Socially Active Job Hunter )
Social Media Job Search (Socially Active Job Hunter )
 

The Social Media Job Hunt- 7 Easy Steps to Get Ready to Find A Job Using Social Media

  • 1. Presented by How to help your clients Cher Jones, Social Media get ready for the social Trainer job hunt in 7 steps www.sociallyactive.ca
  • 2. 92% of employers will recruit with social media • 93% LinkedIn • 66% Facebook • 46.6% Twitter (Jobvite Social Recruiting Survey-2012) www.sociallyactive.ca
  • 3. When do employer check online profiles 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42 www.sociallyactive.ca
  • 4. People miss out on opportunities because... • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills www.sociallyactive.ca
  • 5. People attract opportunities when... • Accounts support their qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references www.sociallyactive.ca
  • 6. YOUR 7 point check to help your clients get ready for the social job hunt www.sociallyactive.ca
  • 7. #1 Conduct an online reputation audit • Your name • Name, city • Your email address(es) • Old usernames • Go back at least 10 pages • Check images too! www.sociallyactive.ca
  • 8. #2 Clean up any negative digital dirt Delete Negative •old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends www.sociallyactive.ca
  • 9. #3 Review profile first impression snapshot www.sociallyactive.ca
  • 10. #4 Identify and add relevant key words www.sociallyactive.ca
  • 11. #5 Check for consistency and formatting www.sociallyactive.ca
  • 12. #6 Suggest and encourage social activity www.sociallyactive.ca
  • 13. #7 Include social links in email signature www.sociallyactive.ca
  • 14. Coaching your clients in 7 easy steps! RECAP 1. Conduct and online reputation check 2. Digital dirt clean up 3. Review profile first impression snapshot 4. Identify and add keywords 5. Check for consistency & formatting 6. Suggest & encourage activity/updates 7. Add social link to email signature
  • 15. Questions sociallyactive.ca www.sociallyactive.ca
  • 16. Thank you! Let’s get connected. Cher Jones, Social Media Trainer cher@sociallyactive.ca Facebook.com/SociallyActiveTraining Twitter.com/itscherjones Linkedin.com/in/itscherjones sociallyactive.ca www.sociallyactive.ca