SlideShare une entreprise Scribd logo

Chamber Professionals Social Media Guide

•Télécharger en tant que PPTX, PDF•
•
Cheryl Smith
Cheryl Smith

Fortune 500 companies, small businesses and non-profit organizations are successfully using social media and social networking applications like Facebook, Twitter, Ning and You Tube to achieve key business objectives. Brave the "new" frontier and gather tips to help your members do the same.

BusinessTechnologieSports
1  sur  16
What Chamber Professionals Should Know About Social Media For VACCE Institute 2009 By: Cheryl Smith, IOM – CultureSmith Consulting
We’re Not in Kansas Anymore Creative Commons photo on Flickr by 3aodia
The Shift
Open Source Philosophy Creative Commons photo on Flickr by aussiegall
The News  Businesses don’t need you.  You BETTER be relevant.  Your message MUST be articulate and attention-getting! Department of Defense campaign, permission granted by Dan Horowitz
It’s What Chamber Professionals Do Best
 Facebook is adding between 450,000 to half a million users A DAY Field of Dreams  Twitter has experienced 1,382% year over year growth in February 2009  Twitter’s 35-49 year old users made up 3 million unique users in February 2009 (almost 42% of the entire audience)  LinkedIn’s US unique site visitors grew 22% in Jan 09 (over Dec 08) and time spent on site doubled (96.8M minutes vs. 47.6M) Source – Nielsen Online & Tech Crunch; Creative Commons photos on Flickr by manyhighways
Some Tips  If you postpone having a baby until you’re ready…  Don’t Check Common Sense at Login  Start out small, but start!  Include in Acceptable Use policies
Creative Commons graphic “Conversation Prism” on Flickr by Brian Solis
Fill in the Blanks  Covey said it best, “Begin with ______ _____ ___ ________”  Create SMART __________ S M A R T
Start Your Engines
What Gets Measured Gets Done NEW METRICS  Reduction in marketing costs  Visibility/Traffic, followers, friends  Loyalty/Feed subscriptions, group members, RT, Fan pages, positive mentions  Engagement – Comments, replies, direct messages, wall posts Creative Commons photo on Flickr by wiccked  Influence
According to Micah Baldwin at Mashable
Resources  Problogger dot net  Copyblogger dot com  Successful-blog dot com  Chris Brogan dot com
But Wait, There’s More!  Should Chambers Be Expected To Have a Presence in Social Media?  Not an Expert?  Five Ways Your Chamber Can Use Twitter  Twitter Tools for Chambers Source: Curt Moss &Weblink International
Connect with Me, Please Cheryl Smith, IOM President, CultureSmith Consulting Cheryl@culturesmithconsulting.com 434.258.2448 http://www.twitter.com/cherylsmith999 http://www.linkedin.com/in/cherylsmith999 http://cherylsmith.myplaxo.com http://tiny.cc/cherylhyattsmith

Recommandé

Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger OutreachJenn Pedde
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
Google+ for Nonprofits
Google+ for NonprofitsGoogle+ for Nonprofits
Google+ for NonprofitsShelly Kramer
 
Twitter 101 For Nonprofits
Twitter 101 For NonprofitsTwitter 101 For Nonprofits
Twitter 101 For Nonprofitsfrank barry
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social BusinessKristie Wells
 

Recommandé

Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger OutreachJenn Pedde
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
Google+ for Nonprofits
Google+ for NonprofitsGoogle+ for Nonprofits
Google+ for NonprofitsShelly Kramer
 
Twitter 101 For Nonprofits
Twitter 101 For NonprofitsTwitter 101 For Nonprofits
Twitter 101 For Nonprofitsfrank barry
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social BusinessKristie Wells
 
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...GIS Planning
 
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara RozgonyiSocial Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara RozgonyiBARBARA ROZGONYI
 
Social Media Time Management
Social Media Time ManagementSocial Media Time Management
Social Media Time ManagementBetter Homes and Gardens Real Estate
 
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...BARBARA ROZGONYI
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013Mike Merrill
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaKrista Neher
 
Facebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for SuccessFacebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for Successfrank barry
 
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging5 Key Myths of Corporate Blogging
5 Key Myths of Corporate BloggingDebbie Weil
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
An Introduction to Social Media and Marketing
An Introduction to Social Media and MarketingAn Introduction to Social Media and Marketing
An Introduction to Social Media and MarketingSarah Sloan
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Businessbatchblue
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909David C Aaronson
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayKrista Neher
 
Did Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications StrategyDid Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications StrategyMike Smith
 
Social Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of CommerceSocial Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of CommerceBARBARA ROZGONYI
 
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310Rick Morgan
 
Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2Sjef Kerkhofs
 
Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014Susan Chesley Fant
 
Social Media
Social MediaSocial Media
Social MediaSteven Everett
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewOpus Creative
 

Contenu connexe

Tendances

Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...GIS Planning
 
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara RozgonyiSocial Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara RozgonyiBARBARA ROZGONYI
 
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...BARBARA ROZGONYI
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013Mike Merrill
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaKrista Neher
 
Facebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for SuccessFacebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for Successfrank barry
 
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging5 Key Myths of Corporate Blogging
5 Key Myths of Corporate BloggingDebbie Weil
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
An Introduction to Social Media and Marketing
An Introduction to Social Media and MarketingAn Introduction to Social Media and Marketing
An Introduction to Social Media and MarketingSarah Sloan
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Businessbatchblue
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909David C Aaronson
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayKrista Neher
 
Did Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications StrategyDid Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications StrategyMike Smith
 
Social Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of CommerceSocial Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of CommerceBARBARA ROZGONYI
 
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310Rick Morgan
 
Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2Sjef Kerkhofs
 
Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014Susan Chesley Fant
 

Tendances (20)

Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
Chambers of the Future: Reinventing Chambers of Commerce in the Age of the In...
 
Social Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara RozgonyiSocial Networking 101 For Consultants by Barbara Rozgonyi
Social Networking 101 For Consultants by Barbara Rozgonyi
 
Social Media Time Management
Social Media Time ManagementSocial Media Time Management
Social Media Time Management
 
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
Facebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for SuccessFacebook for Schools: 5 Strategies for Success
Facebook for Schools: 5 Strategies for Success
 
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
 
An Introduction to Social Media and Marketing
An Introduction to Social Media and MarketingAn Introduction to Social Media and Marketing
An Introduction to Social Media and Marketing
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and Loyalty
 
DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909DMAoc Social Media Lunch Presentation 060909
DMAoc Social Media Lunch Presentation 060909
 
Building Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career DayBuilding Your Personal Brand Online - Career Day
Building Your Personal Brand Online - Career Day
 
Did Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications StrategyDid Social Media Hijack My Communications Strategy
Did Social Media Hijack My Communications Strategy
 
Social Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of CommerceSocial Networking Presentation For Chamber Of Commerce
Social Networking Presentation For Chamber Of Commerce
 
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310
 
Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2Fip lezing Istanbul deel 2
Fip lezing Istanbul deel 2
 
Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014Digital and Social Media Marketing Introduction Updated for 2014
Digital and Social Media Marketing Introduction Updated for 2014
 

Similaire à Chamber Professionals Social Media Guide

Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewOpus Creative
 
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDCorey McPherson Nash
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingEarthsite
 
How Businesses Connect In The Connected Consumer World
How Businesses Connect In The Connected Consumer WorldHow Businesses Connect In The Connected Consumer World
How Businesses Connect In The Connected Consumer WorldRamsey Mohsen
 
Social Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalSocial Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketinghillarybressler
 
Social Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age ProfessionalSocial Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Kentucky Nonprofits
Kentucky NonprofitsKentucky Nonprofits
Kentucky NonprofitsBeth Kanter
 
Why Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaWhy Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaSmartdog digital
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overviewLaunch LLC
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impactJD Lasica
 
Social Media And The Insurance Broker are You Kidding 0210
Social Media And The Insurance Broker are You Kidding 0210Social Media And The Insurance Broker are You Kidding 0210
Social Media And The Insurance Broker are You Kidding 0210Rick Morgan
 
B to-b Social Media - Really!
B to-b Social Media - Really!B to-b Social Media - Really!
B to-b Social Media - Really!Paul Gillin
 
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01jlobosco
 

Similaire à Chamber Professionals Social Media Guide (20)

Social Media
Social MediaSocial Media
Social Media
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Evolution of PR
Evolution of PREvolution of PR
Evolution of PR
 
Social Media Basis
Social Media BasisSocial Media Basis
Social Media Basis
 
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" event
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATED
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
How Businesses Connect In The Connected Consumer World
How Businesses Connect In The Connected Consumer WorldHow Businesses Connect In The Connected Consumer World
How Businesses Connect In The Connected Consumer World
 
Social Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalSocial Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vital
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketing
 
Social Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age ProfessionalSocial Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age Professional
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Kentucky Nonprofits
Kentucky NonprofitsKentucky Nonprofits
Kentucky Nonprofits
 
Why Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social mediaWhy Social media? Engaging with customers through social media
Why Social media? Engaging with customers through social media
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impact
 
Social Media And The Insurance Broker are You Kidding 0210
Social Media And The Insurance Broker are You Kidding 0210Social Media And The Insurance Broker are You Kidding 0210
Social Media And The Insurance Broker are You Kidding 0210
 
B to-b Social Media - Really!
B to-b Social Media - Really!B to-b Social Media - Really!
B to-b Social Media - Really!
 
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
 

Plus de Cheryl Smith

Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessCheryl Smith
 
Facebook Fan Pages
Facebook Fan PagesFacebook Fan Pages
Facebook Fan PagesCheryl Smith
 
Using Social Media in Youth Ministry
Using Social Media in Youth MinistryUsing Social Media in Youth Ministry
Using Social Media in Youth MinistryCheryl Smith
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social MediaCheryl Smith
 
Unlock Your Networks Potential
Unlock Your Networks PotentialUnlock Your Networks Potential
Unlock Your Networks PotentialCheryl Smith
 
Maximize Your Chamber Website For Member Value
Maximize Your Chamber Website For Member ValueMaximize Your Chamber Website For Member Value
Maximize Your Chamber Website For Member ValueCheryl Smith
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessCheryl Smith
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business Cheryl Smith
 

Plus de Cheryl Smith (9)

Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Facebook Fan Pages
Facebook Fan PagesFacebook Fan Pages
Facebook Fan Pages
 
Using Social Media in Youth Ministry
Using Social Media in Youth MinistryUsing Social Media in Youth Ministry
Using Social Media in Youth Ministry
 
Select Squared
Select SquaredSelect Squared
Select Squared
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social Media
 
Unlock Your Networks Potential
Unlock Your Networks PotentialUnlock Your Networks Potential
Unlock Your Networks Potential
 
Maximize Your Chamber Website For Member Value
Maximize Your Chamber Website For Member ValueMaximize Your Chamber Website For Member Value
Maximize Your Chamber Website For Member Value
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business
 

Dernier

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 

Dernier (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

Chamber Professionals Social Media Guide

  • 1. What Chamber Professionals Should Know About Social Media For VACCE Institute 2009 By: Cheryl Smith, IOM – CultureSmith Consulting
  • 2. We’re Not in Kansas Anymore Creative Commons photo on Flickr by 3aodia
  • 4. Open Source Philosophy Creative Commons photo on Flickr by aussiegall
  • 5. The News  Businesses don’t need you.  You BETTER be relevant.  Your message MUST be articulate and attention-getting! Department of Defense campaign, permission granted by Dan Horowitz
  • 7.  Facebook is adding between 450,000 to half a million users A DAY Field of Dreams  Twitter has experienced 1,382% year over year growth in February 2009  Twitter’s 35-49 year old users made up 3 million unique users in February 2009 (almost 42% of the entire audience)  LinkedIn’s US unique site visitors grew 22% in Jan 09 (over Dec 08) and time spent on site doubled (96.8M minutes vs. 47.6M) Source – Nielsen Online & Tech Crunch; Creative Commons photos on Flickr by manyhighways
  • 8. Some Tips  If you postpone having a baby until you’re ready…  Don’t Check Common Sense at Login  Start out small, but start!  Include in Acceptable Use policies
  • 9. Creative Commons graphic “Conversation Prism” on Flickr by Brian Solis
  • 10. Fill in the Blanks  Covey said it best, “Begin with ______ _____ ___ ________”  Create SMART __________ S M A R T
  • 12. What Gets Measured Gets Done NEW METRICS  Reduction in marketing costs  Visibility/Traffic, followers, friends  Loyalty/Feed subscriptions, group members, RT, Fan pages, positive mentions  Engagement – Comments, replies, direct messages, wall posts Creative Commons photo on Flickr by wiccked  Influence
  • 13. According to Micah Baldwin at Mashable
  • 14. Resources  Problogger dot net  Copyblogger dot com  Successful-blog dot com  Chris Brogan dot com
  • 15. But Wait, There’s More!  Should Chambers Be Expected To Have a Presence in Social Media?  Not an Expert?  Five Ways Your Chamber Can Use Twitter  Twitter Tools for Chambers Source: Curt Moss &Weblink International
  • 16. Connect with Me, Please Cheryl Smith, IOM President, CultureSmith Consulting Cheryl@culturesmithconsulting.com 434.258.2448 http://www.twitter.com/cherylsmith999 http://www.linkedin.com/in/cherylsmith999 http://cherylsmith.myplaxo.com http://tiny.cc/cherylhyattsmith