During our August 2013 event we spoke briefly about using Google Hangouts. Also gave a 10 minute presentation about Local SEO best practices.

1. Dinner and a Presentation:
Google Hangouts / Tips to Help with Local
SEO & Reputation Management
Wednesday, November
13, 2013

2. Tonight’s Agenda
Welcome and 30 Second Intros
Upcoming events
Stay connected
Google+ Hangouts with Carla Wilson
Tips on Local SEO/Reputation Management
with Jeff Tincher
• Q&A / Open Discussions
•
•
•
•
•
www.ChescoMarketing.com
#ChescoMG
2
2

3. Google Hangouts
CARLA WILSON
@WILSONVA
www.ChescoMarketing.com
#ChescoMG
3

4. Local SEO/Reputation
Management for Small Business
JEFF TINCHER
@JEFFTINCHER
@CHESCOMARKETING
www.ChescoMarketing.com
#ChescoMG
4

5. Quick SEO Checklist
•
•
•
•
•
•
•
Optimize your Title Tag
H1/H2 Tags
Write good Meta Descriptions
Phone and Address
Create Google Local Page
Get reviews
Local citations
– A citation is a mention of your business name
with another piece of business information, such
as your phone number, address, website, or a
combination of the three.
www.ChescoMarketing.com
#ChescoMG
5
5

6. Sample of The Perfectly Optimized Local Page
Keyword Phrase: “licensed plumber in Exton”
Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing
DO YOU NEED A LICENSED PLUMBER IN EXTON?
Meta Description: Pete has been a licensed plumber in Exton for
over 20 years. He offers a 2 year guarantee on all this work. Call
484-555-1212 for a free estimate.
Page URL: http://petesplumbing.com/licensed-plumber-in-exton
What Contributes to rankings:
• Title Tag
• Meta Description
• Headline (H1 & H2 Tags)
• Permalink (URL)
• Body/Content Optimization (have
keywords in content, local mentions, etc)
• Local Markup (schema or at least have
Name, Address, & Phone on the page)
www.ChescoMarketing.com
#ChescoMG
6
6

7. Meta Description helps Click-Thru on SERPS
Meta Description: Pete has been a licensed plumber in Exton for over 20
years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for
a free estimate.
•
•
•
•
•
Write for humans!
Keep it unique for EACH page.
Include info about business.
Call to Action: Phone number.
Offer: free estimate
www.ChescoMarketing.com
#ChescoMG
7
7

8. To Dos to Check Your Reputation
www.ChescoMarketing.com
#ChescoMG
8
8

9. Contact Us and Join the Group
• Schedule of
Workshops/Seminars/Monthly
Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and feedback?
Social@ChescoMarketing.com
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of
SlideShare: http://slideshare.com/chescomg
www.ChescoMarketing.com
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
9