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Upcoming Seminars & Workshops
• Reputation Management for Your
Business (Local Search and Review)
• Optimizing YOUR LinkedIn Profile and
Company Page
• Marketing Automation/Lead
Generation for Your Online Business
• Content Marketing / Blogging
• Video Marketing “Using Video to
Drive Traffic and Increase
Conversions”
• Tips and Tricks for Best Email
Marketing Campaigns
• Paid Online Advertising and SEO
• Analytics and Reporting: Measure,
Test and Track Results
2
Our Seminar Series
Find our Upcoming Events at
http://bit.ly/ChescoMGEvents
ChescoMG
Members
SAVE 35%
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• Provide Opt-in, Double Opt-In
• Determine YOUR best day &
time.
• Don’t be fooled by “Open
Rate”
• A/B Test Your Subject, Time, etc.
• Segment your list
• Test, test, test and re-test!
A few of the Best Practices & Tips
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33% of email will
be opened on
mobile devices by
the end of 2013
34% of consumers
more likely to buy
a new product
when learning
about it from
email
24% of all email
opens occur
within 1st hour after
delivery.
Factbrowser.com
GetResponse.com
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• Start with Your Customer
List/Database
• Use form on website/blog;
grow list, track conversions
• Opt-in + Double Opt-in
• Use a provider that removes
bounced addresses
5
Building an Email List
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• Pinterest Introduces Rich Pins for Better Brand
Collaboration
Recent Online Marketing News
http://blog.pinterest.com/post/50883178638/introducing-more-useful-pins
• Product pins for things like
clothes and furniture with
pricing, availability, and
where to buy (updated
every day!)
• Recipe pins from your
favorite bloggers and
websites that include cook
time, ingredients, and
servings
• Movie pins with content
ratings, cast members, and
more
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Contact Us and Join the Group
Suggestions and feedback?
Social@ChescoMarketing.com
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of
Slideshare: http://slideshare.com/ChescoMarketing
www.ChescoMarketing.com
Jeff Tincher
Jeff@610Digital.com
484.888.2426
@JeffTincher
http://linkd.in/TinchLI
Carla Wilson
Carla@WilsonMediaServices.com
484.356.3248
@WilsonVA
Notes de l'éditeur
NUTURE YOUR EMAIL LIST as you would a garden.It's not between 8:00am and 9:00am EST if you're an email marketer! According to a Pivotal Veracity study, early morning email delivery has the lowest open rates. This makes sense since the first time most people check their email is when they arrive at work, and the common habit is to delete anything unimportant in order to reduce clutter before the day starts.Monday Blues: Monday's are considered the worst day to send mass emails if open rate is important to you (and, of course, open rate is important to you). The logic, again, involves the theory that most people spend most of their inbox time at work. When you come into work on a Monday, you instantly start deleting anything that seems like junk or unimportant emails so that your inbox isn't as overwhelming to you. This theory has been backed up by numbers in many email marketing studies. Unless your users have proven to exhibit a different pattern or you have a compelling reason to send on Monday, avoid Monday sends!Weekend Warriors: It's also a fact that internet activity in general reduces on weekends. This may be because people spend more time with their families, get outdoors more or are just burnt out from all their enforced online time during the week. Almost every online metric category slips on the weekends, and that includes email opens. Avoid big weekend blasts.Midweek Days are the Best Days of a Week: Most studies support that sending emails on Tuesday, Wednesday or Thursday will yield the best results. So, if you boil it down, you want to send your email campaign on a midweek day in the afternoon.
So building your email list…..I’m going to say it’s pretty much like growing your flower or vegetable garden. It takes time, lots of attention, make sure you keep the good plants growing and get rid of the weeds. Right??!Well I’ll explain in terms of email marketing:Use your website and blog to showcase your email newsletter, sign up form, etc. Give the viewer a reason , call to action to join email list. Don’t just ADD random emails from an event, conference, your LinkedIn contacts, etc to your list. You need to allow your list members an Opt-In. OPT IN - means no buying lists, scraped lists, etc.Double opt-in is preferred…can anyone guess what that is?Double Opt In is when someone initially opts-in to an email list, the email app will fire off a confirmation email to confirm that person wants to actually sign up for the email list. This is more of a courtesy to your list members since any random person “COULD SIGN SOMEONE ELSE UP” and then that person would get all the emails.