1. DIGITAL AND SOCIAL MEDIA STRATEGY TRAINING:
A CRITICAL NEED FOR TODAY'S CROSS-GENERATIONAL WORKFORCE
LEARNING IS NOT ENOUGH
TRAINING Transfer knowledge to workflows (practicals).
SUSTAINABILITY Enable learners to adapt to constant change (process change + technology)
INNOVATION Sustainability strategy drives continuous improvement of outcomes.
TRAINING | LEVERAGING TRAITS
DIGITAL NATIVES Mobility | Visual | Game + Team-Oriented | Personal Growth | Acknowledgement
GEN X Individualistic | Tech Adaptive | Career Experience
BOOMERS Business Sensibilities | Challenged to Maintain Relevance
TRAINING | PRACTICAL EXERCISES
FREE SOCIAL LISTENING TOOLS
SOCIAL MENTION http://www.socialmention.com
MONITTER http://www.monitter.com
GOOGLE ALERTS http://www.google.com/alerts
ADVANCED TWITTER SEARCH http://twitter.com/#!/search-advanced
ENTERPRISE SOCIAL LISTENING TOOLS
RADIAN 6 http://www.radian6.com
VISIBLE TECHNOLOGIES http://www.visibletechnologies.com
SYSMOS http://www.sysomos.com

2. FREE SEARCH INSIGHT TOOLS
GOOGLE INSIGHTS http://www.google.com/insights/search
GOOGLE TRENDS http://www.google.com/trends/ TOP 20 E-LEARNING
TECHNOLOGISTS
FREE WEBSITE INSIGHT TOOLS
@JAYCROSS
GOOGLE ADPLANNER https://www.google.com/adplanner @SHELLTERRELL
@WEEJEELEARNING
QUANTCAST http://www.quantcast.com/
@CATSPYJAMASNZ
@WEB20EDUCATION
ENTERPRISE SOCIAL LISTENING TOOLS @JUANDOMING
RADIAN 6 http://www.radian6.com @CPAPPAS
VISIBLE TECHNOLOGIES http://www.visibletechnologies.com @COUROSA
SYSMOS http://www.sysomos.com @SIMFIN
@MARKBRUMLEY
@TOMKUHLMANN
@MONTBERTE
DIGITAL, SOCIAL, MOBILE STATS @SHIRLEYAYRES
@TONYKARRER
PEW INTERNET http://pewinternet.org
@TIMBUCKTEETH
FORRESTER http://www.forrester.com/home @RJACQUEZ
COMSCORE http://www.comscore.com/ @PGSIMOES
EMARKETER http://www.emarketer.com/ @2LEARN2
COMSCORE/MOBILELENS http://bit.ly/LesSA @NANCYRUBIN
@HOPKINSDAVID
LEARNING TECHNOLOGIES
EIGHT BOOKS MARCH 2012
EMPLOYEES FIRST, CUSTOMERS SECOND | VINEET NAYAR
LITTLE BETS | PETER SIMS
EMPOWERED | JOSEPH BERNOFF AND TED SCHADLER
HUMANIZE | JAMIE NOTTER AND MADDIE GRANT
THE END OF BUSINESS AS USUAL | BRIAN SOLIS
GROUNDSWELL | CHARLENE LI AND JOSH BERNOFF
ENGAGE | BRIAN SOLIS
NET SMART: HOW TO THRIVE ONLINE | HOWARD RHEINGOLD AND ANTHONY WEEKS
DIGITAL + SOCIAL STRATEGIES
PRESENTATIONS
WORKSHOPS
TRAINER | FACILITATOR