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1. Producing
eLearning Video on
a Budget, Part 1
Hands-On Lab
Greg Owen-Boger, VP
©2008© 2013

2. Down & Dirty Video:
Practical strategies
for producing
engaging eLearning
video on a budget
©2008© 2013
Greg Owen-Boger, VP

3. Co-Presenters
Dale Ludwig
Founder &
President ©2008© 2013
Seth Kannof
Director of
Photograph
y

4. We live in a world of eLearning, social
media, & video is everywhere
Budgets keep shrinking
Producing video can be rough, and being
on camera is rougher
Coaching an SME is …
However …
It doesn’t have to be scary, difficult or time-consuming
As We Know …

5. A lot of video that’s
being produced is
Unusable
Embarrassing
Getting thrown out
We Also Know …

7. Who’s currently producing video?
Who’s getting ready to start?
What successes and/or challenges
are you facing?
About You

8. Actor, Director, Producer
Presentation & Facilitation Skills Trainer
Led Turpin’s eLearning & blended
learning initiative
Led our latest endeavor
About Me

9. Turpin’s founder
Presentation & Facilitation Skills
Trainer
On-screen talent for most of
Turpin’s online courses and pre-work
Co-author of “The Orderly Conversation:
Business Presentations Redefined”
About Dale

10. Director of Photography
B.A. in film from Columbia
College
Writer, film director,
editor, actor
About Seth

11. Agenda
Video Production Basics
Engaging Learners on Camera
Q&A at Breakout Stations
Just for Fun

12. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

13. 1. Start with a well-planned instructional
design with clear learning objectives
2. Consider your brand
Video Production
Principles for eLearning
• Identify video opportunities to support
#1
• Shoot video consistent with #2
• Eliminate distractions from both

14. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

15. You may not need expensive
professional equipment
Fancy features do not necessarily
help you meet your goals
Professional cameras are complicated
Camera Principles

16. Standard vs. high definition
Media storage & communication
with editing software
SD card, Tape, DVD, Hard drive,
USB, Other type of Cable
Audio quality &
capture method
Camera Type Considerations

17. Placement
Angle
Framing
Headroom
Looking room
Camera Position
http://youtu.be/2zR3m6ZWdcQ

18. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

19. Try to flatter
Accentuate the positive
Reduce the negative
Avoid
Overhead light
Natural light
Lighting Principles

20. 3-point
lighting
Controlling the Light
http://youtu.be/eNRQN9QVFIA
3

21. Professional grade
Lighting Options
Consumer grade

22. Recommendation:
Adjust distance of light
source
Use diffusion material
Be aware of:
Harsh shadows
Color of the light
Light Intensity:

23. Upgrades
then now

24. New backlight placement
Thanks
Seth!

25. Adjustments may have adverse
effect somewhere else
Choose your battles
Beware

26. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

27. Clear audio is often more critical
than quality of video
Many cameras lack good audio
capabilities
External microphone may be necessary
Audio Capture Principles

28. USB vs. analog
Options
Plug into camera
Capture 2nd audio track
through computer &
synch with master track
when editing
Using External Microphones

29. Not in the shot
Distance from
subject to capture
natural volume
level
No shadows
External Microphone
Placement
MIC

30. Identify room noise
Hum of HVAC, printers,
computer fans
Phones & other electronics
White noise & sound
bounce
Place keys in the refrigerator as a
reminder
Beware: Before You Shoot
Eliminate distractions
Turn off what you can,
muffle what you can’t
Soften walls and floor
with acoustic foam,
draperies, carpeting

31. Room Tone
Record a few seconds of
room tone
1. Lay it in over silence
to even the sound
2. Use to remove noise
After downloading this presentation, click here play
the audio. You may also need to turn up your
volume to hear the room tone.

32. Internal noise
People
Phones
Footsteps
Reshoot if Distractions Exist
External noise
Trains & traffic
Car horns
Sirens

33. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

34. Where in the building?
Quiet, low traffic
Controllable light
Large enough to accommodate equipment
Principles for Setting Up
Your Studio

35. Location
Considerations
Natural habitat
Office, Out in the field
Studio
Branded, Green screen
Setting Up Your Studio
Set
Decoration
Try for balance &
harmony
Eliminate distractions
Honor your brand

42. Green Screen Studio Set-up
http://youtu.be/M_WdLkaOUic4:29

43. Green Screen Studio Set-up #2
http://youtu.be/xh9nvdcH1LI

44. Screen should be wrinkle free(ish)
Light subject and screen separately
Less light on screen, more on subject
Strong back light
Increase distance between
subject and screen
Beware of light bounce
Green Screen Considerations

45. Lighting Challenges

46. Lighting ChallengesAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Flip4Mac.

47. Green Screen ExampleAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Flip4Mac.

48. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

49. Do
Choose solids
Contrast with other
clothing &
surroundings
Wardrobe
Don't
Wear patterns or narrow
stripes
Wear too much white
Choose fabrics that shine
Wear green if using green
screen

50. No fly-aways
Keep it off the face
Hair

51. Video & lights create shine, blotches, uneven
tone, make pale skin paler & dark skin darker
Recommendation:
Use powder often
to even out tone
& reduce shine,
especially on nose
& forehead.
Complexion

52. Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & Complexion
Editing

53. Just because you can doesn’t mean
you should
Keep things simple
Keep things moving at a good pace
Principles of Editing

54. Exports/works with course-
building software, SCORM, LMS
Import variety of formats
Run multiple video & audio tracks
Edit sound including noise reduction
Add text & titles
Features to Look For

55. The Anatomy of Editing
Software
Clip Bin
Timeline
Preview

56. Audio
Audacity
Editing Suites
Video
Camtasia
Windows Live Movie Maker
Corel Video Studio
iMovie
Sony Vegas Pro
Final Cut Pro

57. TurpinCommunication.com
FindYourFocusVideo.com
greg@turpincommunication.com
dale@turpincommunication.com

58. A former actor and director, Greg Owen-Boger is now the Vice
President of Turpin Communication, a presentation and facilitation
skills training company based in Chicago. Schooled in management
and the performing arts along with his entrepreneurial spirit, Greg
brings a diverse set of skills and experiences to the organization. He
joined Turpin in 1995 as a camera man and quickly worked his way
up. He now serves as a communication trainer and coach for
Turpin’s largest clients. Since 2006, he has overseen all aspects of
their eLearning and blended learning platforms including
instructional design, script development, video production, on-
camera coaching and LMS deployment. He also appears on camera
as a subject matter expert.
In 2012 Greg led an initiative to launch Find Your Focus Video, a
production wing of Turpin Communication, which helps eLearning
professionals and small businesses create effective web-based
videos on a budget.
Greg is the Director of Technology for the Chicagoland Chapter of
ASTD and the co-author of the soon-to-be-released book “The
Orderly Conversation: Business Presentations Redefined.” He is also
one of many contributors to the 2013 book “Master Presenter:
Lessons from the World’s Top Experts on Becoming a More
influential Speaker.”
Greg Owen-Boger

59. To view the rest of this presentation, go to
http://www.slideshare.net/
ChicagoeLearningShowcase/cets-2013-greg-
owenboger-dale-ludwig-seth-kannof-producing-
elearning-video-on-a-budget-part-2.
Link to Part 2