1. The UK’s Digital Media Landscape
a whistlestop tour
Sam Michel, Founder - Chinwag
sam@chinwag.com http://chinwag.com @toodlepip
Wednesday, 16 November 2011

2. introductions
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3. Chinwag
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4. Wednesday, 16 November 2011

5. Digital Mission
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6. geography
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7. Source: http://www.nesta.org.uk/areas_of_work/economic_growth/high_growth_firms/assets/features/geography_of_growth
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8. Source: http://www.nesta.org.uk/library/documents/Creative_clusters_print_v2.pdf
Also: http://www.nesta.org.uk/areas_of_work/creative_economy/geography_of_innovation/assets/features/creative_clusters_2#London
Wednesday, 16 November 2011

9. Clusters
• London - everything!
• Brighton - games, social media, advertising
• Bristol - software/hardware, media, arts
• Birmingham - games, media
• Nottingham - serious games
• Manchester - advertising, marketing, media
• Dundee - video games/gaming
• Edinburgh - computer science, AI
...not an exhaustive list!
Wednesday, 16 November 2011

10. Source: http://www.londonmet.ac.uk/fms/MRSite/Research/cities/Publications%202011/Mapping_the_Digital_Economy_90520112.pdf
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11. digital media
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12. Source: iab Online AdSpend Study H1 2011, UKOM
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13. Source: Source: iab Online AdSpend H1 2011, PwC / Advertising Association / Internet Advertising Bureau / WARC
Note: Directories are estimated
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14. Brits Get Social
2011: Social Media Advertising 60%+ increase
Sources: GlobalWebIndex & iab AdSpend H1 2011
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15. Facebook
Source: SocialBakers, Nov 2011
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16. Source: iab AdSpend H1 2011
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17. london
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18. http://batchgeo.com/map/21737d8f2b05adc3ab1b1869979f2695
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19. Geography Lesson
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20. Geography Lesson
Tech
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21. Geography Lesson
Media Tech
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22. Geography Lesson
Media
Digital Tech
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23. TechCity
Text
http://www.techcityuk.com
@TechCityUK
lots more: TechHub, SiliconDrinkAbout, MiniBar
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24. Soho
Soho & Covent Garden
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25. pointers
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26. Media
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27. Connecting
http://web.meetup.com/cities/gb/17/london/
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28. Coworking
Sharing desks:
http://wiki.coworking.info/w/page/16583562/CoworkingLondon
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29. Challenges
• Cost of living
• Finding & retaining staff
• Infrastructure
• Access to finance
• Transport
• Weather
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30. Thanks....Questions?
Wednesday, 16 November 2011