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Marketing To The „Hard-To-
                  Reach‟
                  College Student Population




Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
SOCIAL MEDIA

 “May You Live In Interesting Times”




Steve Chirello
ADVERTISING / MARKETING / P.R.
Some Other Statistics:
•More than 70% of Americans who
watch television are also online

Or both:
•Americans spend an average of 2.4
hours per day on mobile
internet/phone devices

Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
•Not just for social commentary
    •Make it a “base” for your business in the “social-sphere”

      Some of your Neighbors who are out there now:




Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
• Create your own Page and run business specials

• Advertise in your business and any promotional material that
you are “ On Facebook”




    Steve Chirello
    ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
• YouTube is the World‟s 2nd largest Search Engine
                        “The Beast With A Billion Eyes”
                        – TIME MAGAZINE

                  • Create your own account and tell people you‟re there

                  • You can link your         and YouTube accounts
                    So that when you post video to one, you post to both.




Steve Chirello
ADVERTISING / MARKETING / P.R.
Steve Chirello
ADVERTISING / MARKETING / P.R.
Streaming Web
Steve Chirello
                                 Video
ADVERTISING / MARKETING / P.R.
For more information,       PRINT

                                 contact Steve Chirello:
                                                             TV/RADIO

                                 Tel: 592-9778
                                                             ELECTRONIC

                                 Email: steve@chirello.com
                                                             PR

                                 www.Chirello.com
                                                             CONTACT




Steve Chirello
ADVERTISING / MARKETING / P.R.

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Marketing to Students 2012