2. ‘New Street’ is a new structured reality programme focused upon the lives and drama
of typical teenagers from Birmingham. The show itself will follow a set of 20 young
people from the ages of 15-19, 5 of which are boys, 5 are girls, who are all
interlinked with each other. The characters presented within the show would be
relatable and funny, and as the show is pre watershed, would reach a variety of
audiences. My target audience is 15-35 year olds and I intend to reach this by not
only having the set of 10 main characters for the younger generation but also
introduce family members, like parents for example, which would then entice the
older generation including parents to watch it making it a family enjoyable and
family friendly show.
There is not one setting for New Street, but numerous places, as I think it loses its
reality effect if they are all coincidently in the same place at the same time all the
time.
The estimated duration of my show would be a 30 minute structured reality
programme, with or without title sequence, with a three page website to go with
it.
The technology used in creating my show; HD 1920x1280 H264 DS3100 and edited
on Final Cut Pro/ I Movie
3. The genre of New Street is mainly funny, but also incorporate a lot of drama and some
sad pinnacle points. Overall I will try to create a light hearted feel that is easy and
enjoyable to watch but also relatable, as from my research I have found that that is
what most audiences enjoy. To add to this, similar to ‘The only way is Essex’, the
characters will not be high class, but ‘normal, working class’ as to make them be the
most relatable to the largest audience. Also, I have found that accents can influence
how people perceive the show, therefore the Birmingham accent is not posh and
hence will not hold any preconceived impressions to make it less relatable.
This programme is relevant to my target audience as my research shows that the more
humorous the programme, the more younger people like it. As the show is easy to
understand and to grasp the concept, it will relate to many different ages, as even
though the characters may not be the older target audiences age, it will cause them
to reminisce and evoke nostalgia to when they WAS that age and therefore enjoy
the comparisons. My idea should be commissioned as there is nothing in the current
market that revolves around a cast so young with the drama it holds. As teenagers
have, in the most recent years, gained a bad media representation I think it would
be beneficial to a community as a whole as it gives teenagers a chance to show what
their really like and to destroy the stereotype, which I’m sure the younger
generation would be thankful for. I think this is a very appealing concept for younger
people especially which relates back to my target audience.
My show will be completed by Friday 25 th January 2013.
