Cross Device Consumer Behaviour is all about embracing consumers using multiple devices to research, buy, and browse from your eCommerce site. Make it easy for them to do it! Video available at http://ecommercemasterplan.com/ecommerce-2015-trends-briefings/

3. Aim:
● What is each key trend?
● Does it relate to my business?
● If it does, what should I do about it?
2015 Trends Briefings...
1. Cross Device Consumer
Behaviour
2. Platform Theory
3. PiggyBacking
4. Marketing Automation
5. Ad Budget Balancing
6. Delivery Strategy
7. Selling Overseas
8. Go Niche or Build a Brand

4. 1: Cross Device Consumer
Behaviour

5. Cross-Device

6. Cross-Device

7. Today I’ll Introduce you to:
Questions to ask:
● What channels are being used to visit and to
buy?
● How does our site function on each device?
To dos:
● Implement Universal Analytics
● Upgrade your basket
○ Cross device saving
○ Save for later
○ Email to me.

8. Now watch the others:
2015 Trends Briefings...
1. Cross Device
Consumer Behaviour
2. Platform Theory
3. PiggyBacking
4. Marketing Automation
5. Ad Budget
Balancing
6. Delivery Strategy
7. Selling Overseas
8. Go Niche or Build a
Brand
eCommerceMasterPlan.com