The document compares MP3 players to iPods, listing several advantages of MP3 players: they are less expensive than iPods; have longer battery life; and are more durable than iPods. Additionally, paying monthly for music through an MP3 player would be cheaper than purchasing individual songs or albums. However, the document also notes some potential downsides of MP3 players, such as that they require internet access to use music streaming services, and their simple design may not appeal to younger consumers who prefer more advanced devices.

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• All selections of music, including the wide variety of music taken from
Spotify.
• Less expensive than an iPod. (MP3’s are usually around £30-£60, whereas
iPods cost from about £100.
• Cheaper to pay monthly than buy albums and songs. Albums on iTunes
cost around £10, and songs cost £1, so paying monthly would save you a
decent amount of money.
• More durable. (Speaking from experience; my MP3 has lasted me 4 years
and still works perfectly, surviving being dropped and scraped many times.
I dropped my iPod touch once and the whole screen is now cracked.)
MP3’s are typically known to survive years of being shut in a drawer,
dropped, and re-used.
• Last longer as Apple seem to always break and have problems with their
products. As stated above, MP3’s are less complex and easier to use, and
they have straight forward buttons and directions on how to make it work,
meaning that they don’t have any complicated functions other than to just
play music.
• Longer battery life. My MP3 can last for around 20 hours if charged fully,
but my iPod is lucky to last about 12 hours. This means that the MP3 would
generally be more reliable because you would have a clearer idea of how
much battery life it has left, and you wouldn’t have to spend so much time
charging it.
• Lots of adverts (unless you pay more). Advertising for this product
would probably take a lot of the profits because advertising in
general is expensive. You could always start smaller by having large
posters produced to be put in shop windows that would sell the
product.
• Needs internet access, so if you don’t have access to the internet
then the product is pretty much useless. However the majority of
the population does have a computer in the household, meaning
that they must have some form of internet access. As for those who
don’t, they just wouldn’t buy the product.
• Simple design. Although a simple design usually gives off the
impression that the product is easy to use, this trait might not
appeal to the younger generation because they might just think the
product looks boring or not ad advanced or “good” as the other
technical products on sale. The creators might want to look into how
they could make the product look appealing to this audience, or how
they could make the product seem better than other things on the
market.
• Some people of the younger/teenage generation may need extra
persuading, as to them converting from an iPod to an MP3 is a
massive downgrade and would probably seem “uncool”.
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• Could make MP3s more popular than iPods. The public might like this
new type of modernised MP3 and ditch iPods and more expensive music
players.
• Apple customers buy MP3. If this happened I would imagine Apple would
want to try and buy the MP3 off of the company producing it. Converting
people to MP3’s could start a whole new craze, as well as getting the
company and the MP3 publicity through popularity.
• Get public views, and word would spread through social media, gaining
customers for the company.
• Take ideas from similar products on market and adapt them.
• Apple may lower price of iPod. If the MP3 became popular and
Apple’s products became less in demand, Apple may fight back by
lowering the price of their own products or even making a product
that is similar or better than the MP3.
• Mobile phones already have apps for Spotify. Most of the mobile
phones nowadays already allow you to download countless apps
and services, most of them for free. For some people, buying
another device that does something their mobile already does
would be seen as a waste of money. This factor might not gain the
company many customers because people are always upgrading to
more intelligent and advanced mobile phones, so they wouldn’t
want another device when they can get everything on one.