Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012

1. Caridad Machín Camacho IRC

2. 1. 3 blog examples
2. Hints
3. Practical exercises

6.  One editor gets a long letter from a friend.
After signature at the end of many pages is a
scribbled apology:
 “Pardon me for going on. I didn’t have time to
write a shorter letter”.

7. 1. Keep, cut, or kill?,
2. No passive in Web headings
3. F-shaped pattern (1st 2 paragraph
+imp.inf)
4. Use old keywords titles
5. Show numbers as numerals
6. Microcontent: writing headlines,
page titles
7. How to write inverted pyramids in
blogs?

8.  Brief& get to the point quickly
 Actionable content. Avoid overuse adj &
adverbs
 Divide your text in blocs. Leave a space
between lines. ±45 words X paragraph
 Use bullet points instead of whole sentences.
 Write important words in bolds
 Use short instructions. i.e.: Fill in the form

9.  New Words can Ruin Your Search Rankings
 Do not use marketing and internal vocabulary

10.  Clearly
explain what the article is
about. Don’t use acronyms in titles
 Useplain language: no puns, no
"cute" or "clever" headlines.
 Make the first word an important,
information-carrying one.

11.  The inverted pyramid is more important.
Users don't scroll, very frequently only read
the top part of an article.
conclusion
explanation
details

12.  Log in at: http://wordpress.com/

13. Go & add a New post
Copy your post or write your post
Add a category and tags
Pingback & allow comment to your post
Add a link and later unlink
Insert a more tag (divide your post)
Bold a few words
Add a picture
Save as a draft first
Add sharing buttons to your post.