App Search Analytics: March 2011

A P P S E A R C H A N A LY T I C S
MARCH 2011

App Search Analytics | March 2011 1
Wednesday, April 27, 2011

A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the sixth edition of
Chomp’s App Search Analytics Report!

Chompʼs technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search
trends across iOS and Android using Chompʼs on-device search functionality within the US during the
month of March.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of
App Search Analytics refers to data collected March 1 - 31.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts


A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics
Top Queries
App queries broke an iOS record, driving 91% of all searches for app function. 14% of all
Android queries were for a speciﬁc app name. ʼProductivityʼ was the third most popular
query on both Android and iOS.

App Monetization
Android and iOS share the inverse effect when it comes to price points within their
respective markets. With 64% of all apps costing $0 on Android and only 36% on iOS,
free apps continue to win the app download race.

Best in Category
“Games” earns the top category spot on Android while “Entertainment” continues to reign
supreme on iOS. “Utilities” and “Lifestyle” earn the #2 positions while “medical” lands in
last on both platforms.


A N A LY T I C S H I G H L I G H T S U M M A R Y

March Spotlight
Usage Trends by Time of Day
App search activity peaked between 6-8 PM PST with a steady increase in volume throughout an
average day in March. Top searches during peak hours were “free apps”, “free games”,
“productivity” and “utilities”.

Usage Trends by Day of Week
Trafﬁc pattern inconsistencies appear on six of seven days when comparing both platforms.
Snapshot: Thursday yields the highest and lowest app search volume day with a side-by-side
glance at Android and iOS.

The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during March.
5 out of the top 10 ten Chomp 55 apps are paid for the second month in a row (iOS).
Androidʼs top 10 does not feature a game.


CHOMP SEARCH METRICS


ANDROID QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries
search box speciﬁcally for Android during March. • free apps
• games
• productivity
• free games
App Function vs. App Name • fun
• utilities
• entertainment
• texting
• music
14% • social networking
• calendar
• camera
• social
• adventure games
• free rpg
• wallpapers
• tv
• photography
86% • news
• puzzle games
• travel
• musical instruments
• facebook
App Function • movies
Android - March 2011 App Name • chat


iPHONE AND iPOD QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries
search box speciﬁcally for iOS during March. • games
• free
• productivity
• fun games
App Function vs. App Name • adventure games
• camera
• entertainment
• news
• music
9% • puzzle games
• movies
• photography
• photo
• wallpapers
• ﬁtness
• social networking
• travel
• discounts
91% • tv
• music free
• calendar
• texting
• facebook
App Function • social
iOS - March 2011 App Name • guns


APP FUNCTION VS APP NAME QUERIES

Users demand function based search results. Only 13% of queries across iPhone, iPod
and Android devices were for a speciﬁc app name. The most requested app name search
on both platforms was “Facebook”.

13%

87%

App Function
March 2011- All Platforms App Name


A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D

95% of all Android Downloads were free. Free apps represent 64% in the US Android Market,
leaving only 36% with an associated cost. This free to paid app ratio on iOS is the reverse - 36% free.
Android users applied the ʻfreeʼ ﬁlter 10% of the time whereas 35% of all iOS queries were submitted
with the ʻfreeʼ ﬁlter.

1.3% 0.01 - 1.00
1.6% 1.01 - 2.00
5%
Paid 0.8% 2.01 - 3.00
0.3% 3.01 - 4.00
0.5% 4.01- 5.00
0.1% 5.01 - 6.00
0.1% 6.01 - 7.00
0.0% 7.01 - 8.00
95% Free 0.0% 8.01 - 9.00
0.1% 9.01 - 10.00
0.2% Other


i O S A P P D O W N L O A D S : F R E E V S PA I D

Roughly 36% of all apps within iTunes are free apps. 30% of apps are priced at $0.99 and a combined
18.8% within the $1.99 & $2.99 prices. Free app downloads held strong at 87.2%, down only .5%
from February. Of the 367,111 active apps in iTunes, 15% represent games.

6.8% 0.99
13% 2.2% 1.99
Paid 1.5% 2.99
0.4% 3.99
0.7% 4.99
0.1% 5.99
0.2% 6.99
0.1% 7.99
0.1% 8.99
87% Free
0.2% 9.99
0.1% 14.99
0.5% Other


M O S T P O P U L A R A N D R O I D C AT E G O R I E S

Utilities outweigh entertainment on Android.
In March the “Games” category earned top honor with the most downloads. On Android, the
“Games” and “Entertainment” categories make up 36.3% of all downloads vs. 28.4% in iTunes.

22.2% games
18.3% utilities
2%
2% 14.1% entertainment
3% games
3% 22% 10.3% social networking
7.8% productivity
4% 4.9% music
lifestyle 4.6% lifestyle
5% 3.7% photography
music 3.5% travel
5% 2.6% news
2.2% books
productivity utilities 1.9% healthcare
8% 18% 1.0% sports
0.9% ﬁnance
0.8% weather
social networking
0.7% business
10%
entertainment 0.5% education
14%
0.2% medical


M O S T P O P U L A R i T U N E S C AT E G O R I E S B Y D O W N L O A D

Entertainment and Games continue to fall.
Though still in top positions, the “Entertainment” and “Games” categories lost another 1% of the
overall market share. “Social Networking”, “Utilities” and “News” saw a 2% combined increase.

17.7% entertainment
10.7% games
10.7% lifestyle
2% entertainment
2% 9.5% productivity
2% 18%
2% 9.1% reference
3% 7.3% utilities
7.3% social networking
3%
3.7% music
3% games 3.5% news
11% 3.4% travel
4% 3.0% education
2.4% photography
7% 2.2% navigation
lifestyle 2.1% business
11% 1.6% healthcare
utilities 1.5% sports
7%
productivity 1.3% books
reference
9% 1.2% ﬁnance
9%
1.2% weather
0.7% medical


APP USAGE METRICS


2 4 H O U R S N A P S H O T: A N D R O I D S E A R C H T R A F F I C

Android search traffic exceeded iOS by 54%.
The variation of app search traffic in March a mere 3.1% with the low occurring between 2 - 3am and
the high between 7 - 8pm PST. During the 7-8pm hour, the most searched for term was “free apps”.
The second most popular search term during that hour was “free”.

traffic

12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11


2 4 H O U R S N A P S H O T: i O S S E A R C H T R A F F I C

The #1 search term during the peak 6PM hour was “free apps”.
The fewest searches occurred between 2 - 3am and the high between 6 - 7pm PST. The first spike of the
day took place between the hours of 11am to noon. The 1 - 9pm timeframe accounted for 40% of all traffic.
The second most popular search term during peak traffic hours was “free games”.

traffic

12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11


S E A R C H V O L U M E O V E R A S E V E N D AY W E E K

Search traffic highs and lows vary across platforms
Five out of the seven week days showed high variation in traffic. Androidʼs peak traffic day was
Thursday, raking in 17% of search volume. App search on iOS peaked with 18% of traffic on Sunday.

All Platforms

Android

iPhone/iPod

MON TUE WED THUR FRI SAT SUN


THE CHOMP 55- Android


CHOMP’S TOP 55 OF MARCH - Android

Congratulations to Chompʼs top 55, our list of the most popular Android apps in March!
These apps have captured the hearts and minds of Chomp users over the past month.

1 Google Maps Free Travel Chomp 55 debut

2 Gmail Free Social Networking Chomp 55 debut

3 ADWLauncher EX $3.27 Productivity Chomp 55 debut

4 Titanium Backup PRO $5.89 Utilities Chomp 55 debut

5 Zeam Launcher Free Productivity Chomp 55 debut

6 QuickPic Free Photography Chomp 55 debut

7 WolframAlpha $1.99 Books Chomp 55 debut

8 Dolphin Browser Mini Free Lifestyle Chomp 55 debut

9 TeslaLED Flashlight Free Utilities Chomp 55 debut

10 Vignette (new version) $4.02 Photography Chomp 55 debut


CHOMP’S TOP 55 OF MARCH (11 - 55)

11 SMS Backup + 34 Game Dev Story
12 Feedly 35 StumbleUpon
13 Vignette (deprecated) 36 Google Chrome to Phone
14 handyCalc Calculator 37 ADW.Launcher
15 SiMi Clock Widget 38 BW Animation Package
16 Sleep as an Droid Unlock 39 Uninstaller
17 Plug In Launcher 40 TweetDeck (Twitter, Facebook)
18 Glympse 41 Robo Defense
19 c:geo ~ geocaching for Android 42 Google Authenticator
20 X Construction 43 Wiﬁ Analyzer
21 Epicurious Recipe App 44 Bonsai Blast
22 QR Droid 45 Square
23 Relax and Sleep 46 Google Voice
24 Titanium Backup 47 3G Watchdog
25 GO SMS 48 YouTube
26 Root Explorer (File Manager) 49 Winamp
27 Lookout Mobile Security 50 Catch Notes
28 JuiceDefender - battery saver 51 Dropbox
29 Astrid Task/Todo List 52 Beautiful Widgets
30 Dolphin Browser HD 53 Plume for Twitter
31 Street View on Google Maps 54 Miren Browser
32 Pulse News 55 PhotoFunia
33 Aldiko Book Reader


THE CHOMP 55- iOS


CHOMP’S TOP 55 OF MARCH - iOS

Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in March!
These apps have captured the hearts and minds of Chomp users over the past month.
Trends in the far right column are tracked month-over-month, or in this case October – March.

1 iBooks Free Books #30 in Feb

2 Angry Birds Rio $0.99 Games App debuted on 3/17

3 Read It Later Pro $0.99 News Chomp 55 debut

4 Web MD Mobile Free Medical Chomp 55 debut

5 Posterous Free Social Networking #2 in Oct

6 StumbleUpon! Free Entertainment #21 in Feb

7 Canabalt $2.99 Games #48 Feb, #44 Nov

8 Plain Text - Dropbox text editing Free Productivity #32 in Jan

9 Skee-Ball $0.99 Games #35 in Oct

10 Articles - The Wikipedia App $2.99 Reference #47 in Nov


CHOMP’S TOP 55 OF MARCH (11 - 55)

11 Convertbot - The Amazing Unit Converter 34 OvenBreak - Lite (#36 Jan, #22 Dec)
12 Virtuoso Piano Free 2 HD 35 Fieldrunners
13 Echofon for Twitter 36 AppShopper (#20 Dec)
14 GroupMe (#34 Oct) 37 Facebook (#25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct)
15 SoundHound (#19 Feb, #42 Dec) 38 Retro Camera Plus
16 Pulse News Mini 39 Minigore (#12 Dec)
17 Camera+ (#17 Feb, #2 Jan) 40 Amazon Mobile (#42 Feb, #32 Dec, #39 Nov, #19 Oct)
18 Unofficial iJustine (#37 Jan) 41 Epicurious Recipes & Shopping List (#43 Feb)
19 Tiny Wings (#4 Feb) 42 Shop Savvy BarcodeScanner & Product Search
20 IMDb Movies & TV (#37 Feb, #43 Jan) 43 Wunderlist (#11 Feb)
21 Infinity Blade (#14(t) Jan, #1 Dec) 44 Hoggy
22 Netflix (#18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct) 45 Calvetica Calendar (#3 Feb, #46 Nov, #23 Oct)
23 Foodspotting (#9 Oct) 46 SCRABBLE (#14 Feb, #40 Oct)
24 Sleep Cycle alarm clock (#45 Feb, #42 Jan) 47 Instagram (#30 Dec, #14 Nov, #19 Oct)
25 USA TODAY 48 Wikipedia Mobile (#15 Feb)
26 Stanza 49 ActionPotato
27 Momento (Diary/Journal) (#1 Jan) 50 Bejeweled 2 + Blitz
28 Waze - Social GPS navigation (#31 Feb, #18 Oct) 51 Adobe Photoshop Express
29 Awesome Note (+Todo) 52 Google Search
30 Cut the Rope Lite (#19 Jan, #52 Dec, #17 Oct) 53 Apple Store (#31 Dec)
31 Reckless Racing 54 Remote (#55 Nov)
32 Angry Birds (#39 Feb, #42 Nov, #37 Oct) 55 Sky Burger (#53 Nov)
33 Evernote


THANK YOU! For questions, comments or additional
information, please email robin@chomp.com


App Search Analytics: March 2011

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (13)

Dernier

Dernier (20)

App Search Analytics: March 2011