East of England Tourism have been rolling out the regional Destination Management System for 3 years now. A central pot of data powrering many websites.
1. DMS - Practical tips for enhancing your online presence February 2010 David Clarke
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3. The online visitor The online travel purchaser… 20 million UK residents searched for travel during 2007 On average users make 12 travel-related searches, visit 22 websites, and take 29 days before making a purchase 44% of UK population has bought online. 51% bought travel options online People visit the site they eventually buy from 2.5 times and almost 50% use a generic/destination term when they first search (Office of National Statistics 2008)
4. The consequences for tourism… Experienced tourists will increasingly put together their own holidays on a modular basis with direct bookings. The internet will transform the classical role of the tourism organisations at an increasing speed The importance of availability of in-depth information of product The growing need for secure online reservations (Professor Dylan Jones-Evans 2004)
5. What do visitors want? “ Attractions, things to do and accommodation.” “ I tend to look for website user friendly pages, the more deals on travel websites is better. I do look for websites with photos of the accommodation and area. The more information I can acquire the better.” “ Information easily located. If there are pictures for them to be fairly clear.” “ Easy to use, includes whole price, can book online” ( Arkenford 2009)
10. How to get involved Login to Update your details This information feeds into DMS that feeds: visiteastofengland.com visit-suffolk.org 200+ TICs visitengland.com visitbritain.com
11. Contact Guestlink Helpdesk – Tel: 0845 1662217 Email: [email_address] East of England Tourism – Suzie Rowe Tel: 01284 727481 Email: [email_address] David Clarke Tel: 01284 727479 Email: [email_address] East of England Tourism on Twitter - www.twitter.com/east_of_england East of England Tourism on Facebook - www.facebook.com/visiteastofengland Enjoy England Social Media Wizard – www.eewizard.co.uk
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Notes de l'éditeur
Destination and industry The DMS feeds websites, 200+ TIC across the UK, Kiosks, Mobile applications. The DMS is about pushing your content as wide as possible. Not the only channel
Equating to £850,000 worth of bookings and nearly 25,000 bednights The DMS feeds websites, 200+ TIC across the UK, Kiosks, Mobile applications. The DMS is about pushing your content as wide as possible.