Digtial Marketing - Trend
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Digital Media Managers presents the trend from traditional media to digital. A specialist media buying agency which links traditional outdoor advertising to online digital marketing opportunties.
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Digtial Marketing - Trend
- 1. A little bit of Digital…. Peter Bradley DIGITAL Media Managers
- 2. The Adventure Begins Caution you are entering unfamiliar territory. Make sure you have a guide who you can trust…no matter what 2
- 3. The Essentials of Digital Marketing Does Digital Have A Place
- 4. 4 The Sales Channel where media and digital merge Traditional Media Share in 2000 99% Traditional Media Share in 2009 80% Digital Media Share in 2000 1% Digital Media Share in 2009 20%
- 5. The Essentials of Digital Marketing What has changed?
- 6. Us…our changing purchasing behaviours We have found a significant resource
- 7. So How Media is Allocated 7
- 8. 8 Digital, a media to take into consideration?
- 9. The UK Online Landscape 2009 Source:(ComScore) Social Media & Paid Search are key players
- 10. Answering difficult (and easy) questions There are over 3 billion searches performed on Google each month…
- 11. Answering difficult (and easy) questions Who did we ask before Google?
- 12. 12 And we like it…everywhere Mobile Web 2000 Style Mobile Web 2009 Style Our Options for web access are getting better too.
- 15. Online is sorted your work is done Nothing will stop your customers now!
- 16. Online is constantly changing ? 1 2 3 “He adapted. He overcame.” Gunnery Sergeant Tom Highway (Heartbreak Ridge 1986) They Didn’t! Retailers who failed . "Top 10 retail sites in the UK averaged 37% YoY growth; 8 of the top 10 are High Street players ... CD’s Books and Video Games are largest online purchases with home & fashion’ the fastest-growing retail sector" Nielson 2009 If only there was growth for Traditional Brands and their products !
- 17. New School 16 “Your Brand is the only unfair advantage you have in your marketplace. It will have taken you thousands or even millions of hours & pounds to build or years & sometimes generations of effort through good & bad times. The internet allows those who want to capitalise on your brand to do it without mercy & they will never ever take a day off. Ever! Unless you fight back…”
- 18. 17 New School Over 90% of online merchants are planning to add rich media and social networking functions before end of 2009* *Internet Retailing, February 2009
- 19. Development of social media: twitter and facebook (include any stats of usage/age profiles)
- 20. The Essentials of Digital Marketing So what do we do now?
- 21. 20 New School Step 1: Investigate
- 22. 21 New School Step 2: Observe
- 23. 22 New School Step 3: Plan
- 24. 23 New School Step 4: Execute
- 25. 24 New School Step 5: Monitor
- 26. The Essentials of Digital Marketing Investigation?
- 27. 26 The audience? Your Website Data Your Offline Database Different environment. Different Audience.
- 28. 27 What do they like to do?
- 29. 28 And with who?
- 31. Your target audience is online
- 32. Digital helps building a brand
- 33. Search engines are a big opportunity
- 34. Use social media or others will“…make the best of your todays. The worst of your tomorrows…”
- 35. Questions?