A short presentation prepared for the OnlineMarketingMagic event in Windsor on 17/11/09. The theme was making the most of your Christmas Promotion and I wrote the slides to give people a checklist for any type of Marketing activity they\'re planning. Hope you enjoy it and all feedback welcomed.
thanks
2. Why my presence?
Who?
Marketing at ICI Dulux Paints, London
Energy, O2 (Mobile) & SpinVox (Mobile)
What?
Supporting local business with Marketing
How?
Translating your unique offer into
marketing that attracts your customers
Where?
A Premium Car brand, software co,
to a photographer going online
3. Today’s Christmas list…
Growing online presence
Planning your present list
Wrapping your present
Posting your presents
Your presents…
4. Growing online presence…
88% research online before buy
Word of Mouth moved from Pub
Social Media develops TRUST
TRUST before BUY
RELATE before TRUST
COMMUNICATE before RELATE
Customers into Ambassadors
6. Planning your present list…
What do your ideal customers need?
What are you offering them?
Why they need yours?
Who else using yours?
How get yours?
Why buy yours now?
PS - Why not?
7. Wrapping your present…
An OUT-STANDING offer
Keep CUSTOMER CENTRAL
Inject your Unique PERSONALITY
DIFFERENTIATE, don’t discount
Free TASTER
INTERACTIVE online and in-store
ENCOURAGE early-bookers
8. Your Christmas presence…
CONSISTENT Customer Experience
Make ONLINE unique
ENGAGE with customers
Website, Blog, E-news
Twitter, BLUK, LinkedIn, Facebook
Google AdWords, F2F, In-store tasters
How the experts do it …
9.
10. Your presents …
Need help with your promotions?
Free planning consultation (worth £125)
FIRST 3 PEOPLE
Free Attractive Marketing Takeaway
www.markdharris.co.uk