Inova Health System Social Media strategy building - created for Bulldog Reporter seminar

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These are slides that I created for part of a larger webinar panel that I participated in called “Creating a Powerful Social Media Marketing Plan for Hospitals" for Bulldog Reporter. The other co-presenter was Jim Rattray from Southcoast Health System.

Santé & Médecine Business

Healthcare Marketing has it wrong: ,[object Object]

The Continuum of “I Don’t Care” ,[object Object]

Digital Media Patient Trust Acquisition Path

Create a digital/social media plan ,[object Object],[object Object],[object Object]

Measure, measure, measure ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chris’ Silver Bullets…

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From "5 Tech4Good Trends for Nonprofits in 2021" on February 17, 2021. https://events.techsoup.org/events/details/techsoup-techsoup-presents-5-tech4good-trends-for-nonprofits-in-2021/ Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. In this talk, Ruoyun Xu Killian, Digital Marketing Strategist, will teach you how to navigate these new trends and continue to amplify the human relationship that you have built with your audience online. She'll showcase how new trends like short-form video, Usergenerated content (UGC), and social commerce can help your organization continue to create the impact that you seek.

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Inova Health System Social Media strategy building - created for Bulldog Reporter seminar